Met een goede zakelijke podcast is het alsof je elke week een inspirerende bijeenkomst organiseert. Het geeft jouw organisatie de mogelijkheid om zo’n halfuur lang de volledige aandacht te krijgen van jouw doelgroep. En voor jouw studiogasten is het een sterkere relatiebinding dan een partijtje golfen. Maar die onverdeelde aandacht krijg je alleen als jouw podcast precies aansluit bij de behoeftes van de luisteraar, een herkenbaar format heeft en de juiste sfeer.

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Marketing has changed forever this is what comes next Marketing 4.0: Moving from Traditional to Digital is the much-needed handbook for next-generation marketing. Written by the world's leading marketing authorities, this book helps you navigate the increasingly connected world and changing consumer landscape to reach more customers, more effectively. Today's customers have less time and attention to devote to your brand and they are surrounded by alternatives every step of the way.

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A unique collection of 40 cases from Ivey Publishing, this casebook helps students gain a better understanding of marketing management by providing them with a look at the complex issues that marketing managers and professionals deal with on a regular basis.

Provide your students with practical insights, strategies, and tips on how applying marketing concepts can increase the chances of new venture success

From strategist, speaker and podcaster Alice Benham comes The Digital Marketing Handbook - an expert guide covering the fundamentals of marketing, filled with case studies and interviews with industry insiders

This popular textbook introduces students to contemporary brand management and innovation with a focus on how companies and consumers are interacting and co-creating brands today.

Marketing Communications is a highly popular textbook which introduces students to the different marketing communications tools, theories and strategies in an easy-to-read way. This fourth edition:Includes updates on how the Covid-19 pandemic has affected the marketing/advertising industriesFeatures new case studies from companies and brands such as Amazon, Burger King, Facebook and John LewisCovers timely topics such as online retailers, social media networks (e.g. TikTok), social media infl...

Kwalitatief marktonderzoek biedt een praktische handleiding voor mensen die zelf kwalitatief marktonderzoek willen gaan doen. Het biedt actuele informatie over de mogelijkheden van het vak. De gestructureerde opzet biedt ook een leidraad voor de opdrachtgever.

Business Administration offers an integrated, practical approach to all key aspects of business administration and to how business processes are managed. Business Administration distinguishes itself from similar textbooks by incorporating examples from modern business practices and by its accessible writing style. It also highlights the function and relevance of business management in day-to-day business operations.