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Economie en bedrijf algemeen (122)
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EW Economie-lezing 2021
EW Economie-lezing 2021
2021 || Paperback || Jacco Vonhof || Uitgeverij EW
Dit boek bevat de uitgebreide en geannoteerde tekst van de EW Economie-lezing die de voorzitter van ondernemersorganisatie MKB-Nederland Jacco Vonhof maandagavond 6 december 2021 heeft uitgesproken in debatcentrum De Rode Hoed in Amsterdam.
Jacco Vonhof (52) is sinds 3 september 2018 voorman van MKB-Nederland. In de titel van zijn EW Economie-lezing verwijst Vonhof niet zomaar naar zijn verleden als glazenwasser, het beroep waarmee hij zijn carrière als ondernemer is begonnen. Hij voelt zich...
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Management van organisaties
Een caleidoscopische blik
2021 || Paperback || Nathalie Vallet || Acco || met inkijkexemplaar
Is management een onderdeel van economie? Wat is het verband tussen management en sociologie of psychologie? En waarom moeten managers beschikken over wiskundige inzichten?
Dat, en nog veel meer, vind je terug in dit basiswerk over management van organisaties. In plaats van enkel zogenaamde succesformules en instant recepturen aan te bieden, belicht dit boek de verschillende alternatieve benaderingswijzen die vaak
afkomstig zijn uit diverse vakgebieden waarop de managementwetenschap steunt. H...
Designing Your New Work Life
How to Thrive and Change and Find Happiness--and a New Freedom--at Work
2021 || Paperback || Bill Burnett e.a. || Knopf Doubleday
The authors of the #1 New York Times best-seller Designing Your Life examine how COVID has transformed our work lives and present strategies for using design thinking to create a new work-life balance. Original.
Making the Business Case
Proposals that Succeed for Projects that Work
2021 || Paperback || Ian Gambles || Taylor & Francis
A good business case is so much more than simply the means to justify a decision. A well-written and well-researched business case will secure funding; make sure any project stays on the right side of regulation; mobilize support for the cause; provide the platform for managing the project and the benchmark against which to measure progress. Ian Gambles' Making the Business Case shows you how to make sense of the task at hand, develop a strategy, articulate your options, define the benefits, ...
Marketing Research, Global Edition (e-book)
2021 || E-book via Bookshelf || Alvin Burns e.a. || Pearson
For courses in global marketing. This ISBN is for the bound textbook, which students can rent through their bookstore. A conceptual approach and introduction to the field of marketing researchWritten with an emphasis on the practical application of marketing research methods, Marketing Research teaches the basic fundamental statistical techniques needed to analyze market data.
The 9th Edition has been updated to offer the most current insights on forces shaping marketing research, i...
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Marketing for Hospitality and Tourism / 8th edition
2021 || Paperback || Philip Kotler e.a. || Pearson
For courses in Hospitality Marketing, Tourism Marketing, Restaurant Marketing, or Hotel Marketing. Marketing for Hospitality and Tourism, 8e is the definitive source for hospitality marketing courses. Taking an integrative approach, this highly visual, four-color book discusses hospitality marketing from a team perspective, examining each hospitality department and its role in the marketing mechanism. These best-selling authors are known as leading marketing educators and their book, a glob...
Essentials of Organizational Behaviour, Global Edition (e-book)
2021 || E-book via Bookshelf || Stephen Robbins e.a. || Pearson
Thistitle is a Pearson Global Edition. The Editorial team at Pearson has workedclosely with educators around the world to include content which is especiallyrelevant to students outside the United States. For courses in organizational behavior. A streamlined presentation of key organizational behavior concepts
Currently in use at more than 500 colleges and universities worldwide, Essentialsof Organizational Behavior, 15th Edition teaches students howto communicate and i...
Options, Futures, and Other Derivatives, Global Edition (e-book)
2021 || E-book via Bookshelf || John Hull || Pearson
This title is a Pearson Global Edition. The Editorial team at Pearson has workedclosely with educators around the world to include content which is especiallyrelevant to students outside the United States. For courses in business,economics, and financial engineering and mathematics.
The definitive guide to the derivatives market, updated with contemporary examples and discussions Known as 'the bible' to business and economics professionals and a consistentbest-seller, Options, Futu...
Handbook of Regression Modeling in People Analytics
With Examples in R and Python
2021 || Hardcover || Keith McNulty || Taylor & Francis
Despite the recent rapid growth in machine learning and predictive analytics, many of the statistical questions that are faced by researchers and practitioners still involve explaining why something is happening. Regression analysis is the best ‘swiss army knife’ we have for answering these kinds of questions.
This book is a learning resource on inferential statistics and regression analysis. It teaches how to do a wide range of statistical analyses in both R and in Python, ranging from s...
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Je bent jong en je wilt... beleggen
2023 || Paperback || Cédric Proost || OWL PRESS
Aandelen, vastgoed, ETF’s, recordbrekende beurzen en cryptomiljonairs… Je kan er haast niet meer omheen. Krijg jij ook last van FOMO als je al die beleggingshypes voorbij ziet komen in je newsfeed? De mogelijkheden om te beleggen zijn eindeloos, maar dat geldt ook voor de mogelijke risico’s en valkuilen. Hoe kun je dan als beginnende belegger toch een graantje meepikken, op een veilige manier?
Je bent jong en je wilt… beleggen legt je uit hoe je je eerste stappen op de financiële mar...