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Economie en bedrijf algemeen (125)
What Went Wrong With Capitalism
2024 || Hardcover || Ruchir Sharma || Penguin
A radical examination by a leading financial analyst, commentator and investor of the ills of capitalism and how they can be fixed
What went wrong with capitalism? Ruchir Sharma’s explanation is unlike any you have heard before. Progressives are partly right when they mock modern capitalism as “socialism for the rich,” but what really happened in recent decades is that government in developed nations expanded in just about every measurable dimension, from spending and regulation to the ...
Consumer Neuroscience
2017 || Hardcover || Moran Cerf e.a. || MIT Press
A comprehensive introduction to using the tools and techniques of neuroscience to understand how consumers make decisions about purchasing goods and services. Contrary to the assumptions of economists, consumers are not always rational actors who make decisions in their own best interests. The new field of behavioral economics draws on the insights of psychology to study non-rational decision making. The newer field of consumer neuroscience draws on the findings, tools, and techniques of neur...
morgen verzonden
Hegarty on Advertising
Turning Intelligence into Magic
2024 || Hardcover || John Hegarty || Thames & Hudson Ltd
A revised and expanded edition of the book described by Book Monthly as 'an absolute gem. A bible, in fact'.
Location-Based Services
Fundamentals and Operation
2005 || Hardcover || Axel Kupper || Wiley
Location-based Services (LBSs) are mobile services for providing information that has been created, compiled, selected or filtered under consideration of the users' current locations or those of other persons or mobile devices. Typical examples are restaurant finders, buddy trackers, navigation services or applications in the areas of mobile marketing and mobile gaming. The attractiveness of LBSs is due to the fact that users are not required to enter location information manually but are aut...
morgen verzonden
Running Lean: Iterate from Plan A to a Plan That Works
Iterate from Plan A to a Plan That Works
2022 || Hardcover || Ash Maurya || O'Reilly
We're building more products today than ever before, but most of them fail--not because we can't complete what we want to build but because we waste time, money, and effort building the wrong product. What we need is a systematic process for quickly vetting product ideas and raising our odds of success. That's the promise of Running Lean.
In this inspiring book, Ash Maurya takes you through an exacting strategy for achieving product/market fit for your fledgling venture. You'll learn ideas an...
The Nvidia Way
Jensen Huang and the Making of a Tech Giant
2024 || Hardcover || Tae Kim || WW Norton & Co
Nvidia is the darling of the age of artificial intelligence: its chips are powering the generative-AI revolution, and demand is insatiable. For all the current interest and attention, however, Nvidia is not of our time. Founded more than three decades ago in a Denny's in East San Jose, for years it was known primarily in the then-niche world of computer gaming. In fact, the company's leather-jacketed leader, Jensen Huang, is the longest-serving CEO in an industry marked by near constant turmo...
Transportation / 9th edition
A Global Supply Chain Perspective
2018 || Hardcover || Novack e.a. || Cengage Learning
TRANSPORTATION: A SUPPLY CHAIN PERSPECTIVE, 9E equips you with a solid understanding of what is arguably the most critical and complex component of global supply chains. You learn the fundamental role and importance of transportation in companies and society as you study the complex environment of transportation service. The authors provide an overview of the operating and service characteristics, cost structure, and challenges providers of transportation face. This edition highlights critica...
Flawless Consulting / 4th edition
A Guide to Getting Your Exper tise Used
2023 || Hardcover || Block || Wiley
In the newly revised Fourth Edition of Flawless Consulting: A Guide to Getting Your Expertise Used, prolific author and renowned consultant Peter Block delivers the latest version of his bestselling book. He offers an intuitive and insightful distillation of research and over fifty years of firsthand experience, walking you through the skills, tools, and behaviors you'll need to employ to find success in the wide world of consulting. The book is a deep and contemporary discussion of what you ...
morgen verzonden
To Be Honest
Lead with the Power of Truth, Justice and Purpose
2024 || Hardcover || Ron A. Carucci || Kogan Page Ltd
Unleash a culture of purpose, honesty and justice that employees crave by eliminating the cultural conditions that prompt otherwise honest people to distort the truth.
Risk Management / 5th edition
Concepts and Guidance
2021 || Hardcover || Carl L. Pritchard || Apple Academic Press Inc.
This new edition of Risk Management: Concepts and Guidance supplies a look at risk in light of current information, yet remains grounded in the history of risk practice. Taking a holistic approach, it examines risk as a blend of environmental, programmatic, and situational concerns. Supplying comprehensive coverage of risk management tools, practices, and protocols, the book presents powerful techniques that can enhance organizational risk identification, assessment, and management—all with...