This popular, market-leading textbook for corporate communication continues to be the authoritative and definitive textbook for students and educators. The text has been fully updated to include:* changes to the workplace in light of the Covid-19 pandemic and its impacts on employee communication via platforms such as Zoom and Microsoft Teams * the ongoing impacts of digital disruption and transformation on corporate communication at the advent of the 'metaverse' and alongside consideration o...

Business Analytics: Solving Business Problems with R offers a practical, hands-on introduction to analytical methods, including machine learning in real-world business scenarios. Connecting business decisions and analytical methods across multiple fields, this book guides readers through a wide range of business problems and their fitting analytical solutions, offering examples and implementation using R.

A comprehensive and current introduction to key topics in fundraising that balances theory and practice.

Entrepreneurship: The Practice and Mindset catapults students beyond the classroom by helping them develop an entrepreneurial mindset so they can create opportunities and take action in uncertain environments.

Debunks and uncovers a number of enduring myths about famous theorists such as Adam Smith and Abraham Maslow in an informal, conversational and often humorous way.

This cutting-edge and engaging student textbook, now in a second edition, provides essential coverage of marketing principles for Tourism, Hospitality and Events, with a strong focus on the increasing global and digital aspects of these industries.

Through a unique combination of data visualisation and analytics (both theoretical and applied), this ground-breaking textbook provides you with the expertise to analyse, interpret and communicate data with confidence, to inform real-world decision making.