Albaum, Duerr & Josiassen, International Marketing and Export Management, 8e International Marketing and Export Management 8e offers an accessible state-of-the-art text in international marketing. The book covers the evolving internationally competitive landscape that almost all firms and consumers find themselves acting in today. Consumers because they often make consumption choices where there are international options, and firms because they either compete internationally or have internati...

The Psychologist's Companion, 6th edition is written for students, young professionals, and even mid-career scholars. It covers the topics necessary for career success, including planning and writing papers and posters, presenting data, evaluating papers, writing grant proposals, giving talks, finding a book publisher, doing job interviews, and doing media interviews.

A comprehensive account of two of the most important empires in medieval North Africa whose rule fostered the emergence of the Islamic society which endured, in Morocco especially, until the early 20th century. Amira K. Bennison focuses on these dynasties from a positive perspective, placing them in their proper context of medieval Mediterranean and Islamic history.

Eric Corty’s engaging textbook is exceptionally well suited for behavioral science students studying statistical practice in their field for the first time. An award-winning master teacher, Corty speaks to students in their language, with an approachable voice that conveys the basics of collecting and understanding statistical data step by step. Examples come from the behavioral and social sciences, as well as from recognizable aspects of everyday life to help students see the relevance of ...

Field Guide to the Wild Plants of the Benelux is the outcome of a collaboration between dedicated botanists and skills photographers. It contains exceptional photographs of more than 1,300 species of wild plants that can be observed in Belgium, the Netherlands and the Grand Duchy of Luxembourg and also in the border regions of northern France. The easy-to-use identification keys, the clear and concise descriptions, the colour pictures and the distribution maps allow the easy identification of...

In this first book about the rather young discipline, the author consolidated its key principles, so that they can be consulted, referenced and utilised by both design students and professionals.

Only when the perfect balance between visual beauty and functional performance is achieved, can a product provide a consistent and successful user experience. The discipline of CMF design focuses on designing and specifying colours, materials and finishes to support both functional and emotional attr...

Quantifying the User Experience: Practical Statistics for User Research, Second Edition, provides practitioners and researchers with the information they need to confidently quantify, qualify, and justify their data. The book presents a practical guide on how to use statistics to solve common quantitative problems that arise in user research. It addresses questions users face every day, including, Is the current product more usable than our competition? Can we be sure at least 70% of users ca...

Mechanics of Materials clearly and thoroughly presents the theory and supports the application of essential mechanics of materials principles. Professor Hibbeler's concise writing style, countless examples, and stunning four-color photorealistic art program help you visualize and master difficult concepts. The 10th Edition retains the hallmark features synonymous with the Hibbeler franchise, and is enhanced with the most current information, a fresh new layout, added problem solving, and incr...

A classic reference book on user interface design and graphic design for web sites, updated to reflect a rapidly changing market Consistently praised as the best volume on classic elements of web site design, Web Style Guide has sold many thousands of copies and has been published around the world. This new revised edition confirms Web Style Guide as the go-to authority in a rapidly changing market. As web designers move from building sites from scratch to using content management and aggrega...

With coverage of nearly twice the number of flaps as the previous edition, Flaps and Reconstructive Surgery, 2nd Edition provides trainees and practicing surgeons alike with the detailed, expert knowledge required to ensure optimal outcomes. It includes chapters and expert commentaries from more than 100 authors and world-renowned leaders in the field, while brand-new cases and high-quality illustrations focused on flap harvest, markings, and reconstruction keep you abreast of today's latest ...