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Studieboeken (110)
Corporate Finance / 4th edition
2020 || Paperback || David Hillier e.a. || McGraw-Hill
The fourth edition of Corporate Finance takes an applied approach to cover all the latest research and topic areas important to students taking Finance courses. The new edition provides an international perspective on all areas of corporate finance and has been updated to include discussion on current trends such as the rise of populism and trade barriers on international finance, the advent of Financial Technology, and key regulatory changes impacting the sector.
Understanding and Application
.Clear, user-friendly sty...
Pitch Anything
|| Oren Klaff || McGraw-Hill
When it comes to delivering a pitch, Oren Klaff has unparalleled credentials. Over the past 13 years, he has used his one-of-a- kind method to raise more than $400 million-and now, for the fi rst time, he describes his formula to help you deliver a winning pitch in any business situation.Whether you're selling ideas to investors, pitching a client for new business, or even negotiating for a higher salary, Pitch Anything will transform the way you position your ideas.According to Klaff, creati...
Discovering Our Past / 2nd Edition
2013 || Hardcover || SPIELVOGEL || McGraw-Hill
Connect to World History content with an accessible, student-friendly text built on the principles of Understanding by Design.
Vander's Human Physiology ISE / 1st edition
2022 || Paperback || Eric Widmaier e.a. || McGraw-Hill
The thoroughly revised edition of Vander's Human Physiology is an integrated package of textual and digital material that delivers basic and clinical content, real-life applications, and educational technologies. All these pieces come together to facilitate learning and enthusiasm for understanding the mechanisms of body function. Key focus areas include homeostasis, exercise, and human health. These and other areas of interest are elaborated upon, beginning with Chapter 1, where the key "Gen...
Essentials of Clinical Geriatrics / Eighth Edition
2017 || Paperback || Robert Kane e.a. || McGraw-Hill
The leading introductory textbook on geriatrics - completely updated and revised. Essentials of Clinical Geriatrics is an engagingly written, up-to-date introductory guide to the core topics in geriatric medicine. Since 1984, its goal has remained unchanged: to help clinicians do a better job of caring for their older patients. You will find thorough and authoritative coverage of all the important issues in geriatrics, along with concise, practical guidance on the diagnosis and treatment of t...
ISE International Business
Competing In The Global Marketplace
2020 || Paperback || HILL || McGraw-Hill
Market-defining since it was introduced, International Business: Competing in the Global Marketplace by Charles W.L. Hill (University of Washington) sets the standard and is the proven choice for International Business at the undergraduate and graduate level. The 13th edition provides a complete solution that is relevant (timely, comprehensive), practical (focus on applications of concepts), integrated (integrated progression of topics) and the most up-to-date on the market. Available with Co...
ISE Principles of Electronic Communication Systems / 5th Edition
2022 || Paperback || Louis Frenzel || McGraw-Hill
Principles of Electronic Communication Systems provides the most up-to-date survey available for students taking a first course in electronic communications. Requiring only basic algebra and trigonometry, this new edition is notable for its readability, learning features and numerous full-color photos and illustrations. A systems approach is used to cover state-of-the-art communications technologies, to best reflect current industry practice.
This title is available in Connect with SmartBook,...
Content Inc. / 2nd Edition
Start a Content-First Business, Build a Massive Audience and Become Radically Successful (with Little to No Money)
2022 || Hardcover || Joe Pulizzi || McGraw-Hill
Updated for the post-COVID economy! The proven low-risk, cost-effective way to launch a successful business Today's markets are getting more and more dynamic, and customers are increasingly fickle. Meanwhile the COVID-driven economic crash has made mitigating financial risk more important than ever. From one of today's leading experts in content marketing, Content Inc.
is the go-to guide to building a solid small-business by establishing a loyal audience before you sell any products or servic...
Fundamentals of Corporate Finance / 4th edition
2021 || Paperback || David Hillier || McGraw-Hill
Now in its fourth edition, Fundamentals of Corporate Finance continues to use its engaging, accessible narrative to give students an introductory overview of the key concepts in modern corporate finance, and the strategies used by firms in this continually changing field. The author uses years of expertise to guide readers through a framework of corporate finance, providing readers with a solid foundation of knowledge. With integrated theories and real-world European examples, the new edition...
Principles and Practice of Marketing / 10th edition
2023 || Paperback || David Jobber e.a. || McGraw-Hill
The landmark tenth edition of McGraw-Hill's leading textbook, Principles and Practice of Marketing provides a contemporary introduction to marketing, covering all the theoretical principles, frameworks and concepts that form the backbone of marketing education, and looking at how they apply in modern business practice. Find out:- The role of AI in Fashion Retailing to enhance the customer experience. - How Dr.
Martens have been engaging consumers for more than half a century. - McDonald's pla...