Managers, sales professionals and marketers need to adjust asap to the customer revolution that is taking place - as we speak- in the online B2B marketing arena. Never before have customers had such an information advantage. The power has shifted from seller to buyer.Klaas Fleischmann shows us convincingly that traditional marketing strategies such as pipeline management and the good old sales funnel approach no longer work. Customer journeys have become too complex to control. Marketers must...

This book is intended to be a groundwork of how to theorise prehistory and archaeology and how to make connectivities between the past and the present. It is divided into four parts. The first part is epistemological. It explains why there must be theoretical investments if past ways of human life are to be understood and explained. This insight is specified to a ladder-model (sensu Hawkes) with conceptual scaffoldings on each step. Stepwise, sets of concepts are introduced. This constitutes ...