This open access book explores the global challenges and experiences related to digital entrepreneurial activities, using carefully selected examples from leading companies and economies that shape world business today and tomorrow. Digital entrepreneurship and the companies steering it have an enormous global impact; they promise to transform the business world and change the way we communicate with each other. These companies use digitalization and artificial intelligence to enhance the qua...

Develop the analytical skills that are in high demand in businesses today with Camm/Cochran/Fry/Ohlmann's best-selling BUSINESS ANALYTICS, 5E. You master the full range of analytics as you strengthen descriptive, predictive and prescriptive analytic skills. Real examples and memorable visuals clearly illustrate data and results.

Step-by-step instructions guide you through using Excel, Tableau, R or the Python-based Orange data mining software to perform advanced analytics. Practical, relevant...

Hotel Design, Planning and Development presents the most significant hotels developed internationally in the last ten years so that you can be well-informed of recent trends. The book outlines essential planning and design considerations based on the latest data, supported by technical information and illustrations, including original plans, so you can really study what works. The authors provide analysis and theory to support each of the major trends they present, highlighting how the design...

Understand the next level of marketing. The new model for marketing-Marketing 3.0-treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in turn, are choosing companies and products that satisfy deeper needs for participation, creativity, community, and idealism. In Marketing 3.0, world-leading marketing guru Philip Kotler explains why the future of marketing lies in creating products, services, and company cultures that inspire, in...

The evolution of a classicThe new 12th edition of Introduction to Genetic Analysis takes this cornerstone textbook to the next level. The hallmark focuses on genetic analysis, quantitative problem solving, and experimentation continue in this new edition while incorporating robust updates to the science. Introduction to Genetic Analysis is now supported in Achieve, Macmillan's new online learning platform.

Achieve is the culmination of years of development work put toward creating the most po...

This practice-oriented handbook presents practitioners and students with a comprehensive overview of the current best practice in project management. It includes the most up-to-date thinking in the discipline, describing recent developments in a way that practitioners can immediately use in their work.

The definitive guide to contemporary and historical graphic design for designers and creatives. Designer, writer and lecturer Theo Inglis takes readers through the story, theory, and practice of graphic design, from its historical origins up to the present. Chapters on typography and mediums provide an extensive exploration of how each has been utilized and revolutionized through the years.

Extensively illustrated with both historical and contemporary examples, each topic is divided into conc...

Now in a fully up-to-date 6th Edition, Pickwell's Binocular Vision Anomalies provides a practical introduction to binocular vision, offering comprehensive theory, how-to clinical guidance, and a summary of current research in a single, consolidated volume. Ideally suited for both students and clinicians, this bestselling text serves as an accessible, evidence-based reference when faced with binocular vision or pediatric challenges. Covers routine examinations and testing protocols, including ...

Establish a strong foundation in accounting fundamentals that will help you succeed in your career and business with Warren/Jones/Taylers FINANCIAL AND MANAGERIAL ACCOUNTING, 16E. The latest business illustrations and current examples provide a meaningful context that demonstrates how each chapters content fits into the "big picture." The authors clearly connect fundamental accounting concepts to real businesses today. Each chapter begins with a real company opener that is referenced througho...

Introductory psychology with an evolutionary perspective.

Peter Gray’s evolutionary perspective and emphasis on critical thinking have made his comprehensive yet accessible introduction to psychology a widely respected classroom favourite. The eighth edition continues this tradition with co-author David Bjorklund who engages and stimulates students to investigate the big ideas in psychological science.