The newly revised and updated fifth edition of Grammar of the Shot teaches readers theoretical principles behind successful visual communication in motion media through discussions of shot composition, depth cues, lens choices, lighting, screen direction, camera movement, and shooting for editing. Many general practices are outlined that will help readers create rich, multi-layered visuals. Designed as an easy-to-use reference, this book presents each topic succinctly with clear photographs a...

This book provides a uniquely practical approach to strategic marketing planning. Combining a comprehensive overview of theory with practice, each chapter takes the reader step by step through the strategic marketing process.

Illuminates the social pretentions of the middle classes in the modern world, focusing on the tastes and preferences of the French bourgeoisie. This book argues that the social world functions simultaneously as a system of power relations and as a symbolic system in which minute distinctions of taste become the basis for social judgement.

How can we rethink teaching practices in the age of multiculturalism? What do we do about teachers who do not want to teach, and students who do not want to learn? How should we deal with racism and sexism in the classroom? This title deals with a different kind of education: education as the practice of freedom.

The eighth edition of The Dynamics of Persuasion again guides readers in understanding the power and limits of persuasion in contemporary society. This edition continues its accessible and detailed illustration of the theoretical underpinnings of persuasive communication through contemporary and relevant examples of persuasion in action. It features coverage of new scholarship on misinformation, health communication, and persuasion effects, including careful attention to persuasion’s r...

This is the first comprehensive introductory-level textbook to address the interface between environmental challenges and business solutions. This textbook is essential reading for students of business, management and sustainability courses. This new edition is updated throughout, and contains an additional chapter on the circular economy.