This fourth edition has been updated throughout to discuss the global Middle Ages, medieval slavery, climate change and intercontinental pandemics and European exchange with Africa, the Americas and Asia to provide students with a broader understanding of the medieval period which looks beyond the usual European boarders reflecting the new trends in teaching and research. Chapter summaries have been added to each chapter to support students' understanding of the topics, and the glossary has b...

The Strategy and Tactics of Pricing is the most well-established and influential strategic pricing text available, relied on by practitioners and students globally as a core guide for value-based pricing. The book explains how to balance the ability to create and extract value through from markets by managing pricing decisions in a more strategic and profitable manner. Rather than calculating prices to cover costs or to achieve sales goals, readers will learn to frame more strategic choices t...

Lively, original and highly readable, An Introduction to Literature, Criticism and Theory is the essential guide to literary studies. Starting at The Beginning and concluding with The End, chapters range from the familiar, such as Character, Narrative and The Author, to the more unusual, such as Secrets, Pleasure and Ghosts. Now in its sixth edition, Bennett and Royles classic textbook successfully illuminates complex ideas by engaging directly with literary works, so that a reading of Jane E...

Uniquely, focuses on the management of airports to guide business strategy (strategic, commercial and competitive aspects of airline business) rather than airport planning and operations (Young) or economics or marketing of international airlines (Doganis). It therefore provides an innovative insight into the processes behind running a successful airport and is considered to be the best most accessible book available. - Fills a need for a new edition by being updated to reflect the reflect th...

An approachable and engaging introduction to Historical Linguistics with up-to-date pedagogy including exercises, further reading and online support material.

Historical Linguistics is a core part of most linguistics programmes. With the more experienced linguistics student in mind, this book covers many subjects in considerable depth while not sacrificing an appreciation of the whole.

Includes examples and datasets from a wide variety of languages and language families, whereas most historic...

Airline Operations and Management: A Management Textbook presents a survey of the airline industry, with a strong managerial perspective. It integrates and applies the fundamentals of several management disciplines, particularly operations, marketing, economics and finance, to develop a comprehensive overview. It also provides readers with a solid historical background, and offers a global perspective of the industry, with examples drawn from airlines around the world.

Updates for the second ...

Comprehensive, easy to read and systematic treatment of alliance management, suitable for Strategic Management students as well as reflective practitioners. New edition fully updated with two new chapters covering mindsets, new technologies and emerging themes, as well as new international case studies throughout; Online resources include chapter-by-chapter lecture slides, two long case studies and short interviews with alliance executives.

Introduces metaethics in a refreshing, question-driven way that explains the main topics and problems for the beginning student. The first edition has established itself as one of the best introductions to the topic for the beginner and offers a better guide than more advanced books. The second edition benefits from a reordering of the chapters to make the flow of discussion easier and includes new material on evolution and ethics, debunking arguments and 'thick' and 'thin' moral concepts.

In...

Public Management and Governance is the leading text in international public management and governance and an ideal introduction to all aspects of this field. It combines rigorous insight from pre-eminent scholars around the world with supportive, thoughtful, and intuitive structure and pedagogy. This revised and updated fourth edition responds to the significant changes in the external environment, as well as the field itself.

It includes six new chapters covering aspects of increasing impor...

This book provides a comprehensive introduction to both traditional learning theory and the newest international research into learning processes, while at the same time being an innovative contribution to a new and more holistic understanding of learning, including discussion on school-based learning, e-learning, workplace learning and educational politics.