Create market value through innovative customer connections and engagement Principles of Marketing, 8th European Edition, by Kotler et al. admirably covers a wide range of theoretical concepts and practical issues and accurately reflects the fast-moving pace of marketing in the modern world - examining traditional aspects of marketing and blending them with modern and future concepts. The authors of this European Edition present fundamental marketing information within an innovative customer-...

Thistitle is a Pearson Global Edition. The Editorial team at Pearson has workedclosely with educators around the world to include content which is especiallyrelevant to students outside the United States. For MBA-level managerial accounting courses. An essential tool for understanding how to make effective economicdecisions. In todayGÇÖs troubled economy, itGÇÖs important to show students howmanagerial decisions can affect business costs. Introduction toManagement Accounting helps to en...

How to use the Design Thinking Tools

A practical guide to make innovation happen

The Design Thinking Toolbox explains the most important tools and methods to put Design Thinking into action. Based on the largest international survey on the use of design thinking, the most popular methods are described in four pages each by an expert from the global Design Thinking community. If you are involved in innovation, leadership, or design, these are tools you need. Simple instructions, expert tips, t...

Graphic tools and visual solutions for team building and development Visual Teams uses visual tools and methods to help teams both face-to-face and virtual reach high performance in today's work environment. As teams become more and more global and distributed, visualization provides an important channel of communication one that opens up the group's mind to improving work systems and processes by understanding relationships, interconnections, and big picture contexts. Visual Teams shares bes...

Remorseless financial crises. Extreme inequalities in wealth. Relentless pressure on the environment. Anyone can see that our economic system is broken. But can it be fixed?In Doughnut Economics, Oxford academic Kate Raworth identifies the seven critical ways in which mainstream economics has led us astray - from selling us the myth of 'rational economic man' to obsessing over growth at all costs - and offers instead an alternative roadmap for bringing humanity into a sweet spot that meets th...

The Ruslan 1 course book (176 pages, full colour) tells the story of Ivan, Lyudmila, Peter and Vadim in Moscow, as well as the "typical foreigner" whose escapades show up some of the misunderstandings that can occur when travelling in Russia. In the reading sections Igor is in Saint Petersburg.

There are 10 lessons with lively, humorous dialogues, clear grammar explanations, reading, listening and writing exercises, songs and poems for learners and language games for the classroom. Ruslan 1 ...

Elke les in het Arbeitsbuch begint met een overzicht van de basiswoordenschat. Daarna worden er veel verschillende soorten oefeningen aangeboden, evenals Fokus-kaders, die nadere informatie geven over belangrijke grammaticale onderwerpen, kennis van land en volk, en leerstrategieën. Het onderdeel Lust auf mehr biedt extra oefenmateriaal. Wortschatz und Strukturen im Überblick biedt een overzicht van de geleerde taalhandelingen. Na elke twee lessen volgt het onderdeel Das kann ich schon!, wa...

Oxford English Grammar Course Intermediate is a revision and expansion of the highly successful How English Works.

Quartier d'affaires, méthode de français professionnel et des affaires, s'adresse à des étudiants grands adolescents ou adultes ayant acquis le niveau A1 du Cadre européen de référence pour les langues (CECRL). Elle répond aux besoins des cours de français sur objectifs spécifiques (FOS) et aux objectifs de ceux qui souhaitent améliorer leur français en contexte professionnel ou de recherche d'emploi dans un environnement francophone.

Communicative, actionnelle, claire et structur...

Quartier d'affaires, méthode de français professionnel et des affaires, s'adresse à des étudiants grands adolescents ou adultes ayant acquis le niveau A1 du Cadre européen de référence pour les langues (CECRL). Elle répond aux besoins des cours de français sur objectifs spécifiques (FOS) et aux objectifs de ceux qui souhaitent améliorer leur français en contexte professionnel ou de recherche d'emploi dans un environnement francophone.

Communicative, actionnelle, claire et structur...