For courses in International Marketing and Global Marketing. This is the leading MBA text in international marketing-with comprehensive cases.

This straightforward, student-friendly guide contains all the practical advice for successfully undertaking a research project, leading students through all the stages of the research process. The second edition of this no-nonsense textbook supports students in conducting their own research projects, whatever discipline they are from. Describing processes, tools and strategies in a simple, succinct way, it supports the reader carefully through the planning and design stages, to implementation...

For Student Success and Career Development, or Critical Thinking courses. Written by two of the leading experts in the field, this book's approach to critical thinking is as a process for taking charge of and responsibility for one's thinking. Based in theory developed over the last 30 years, it focuses on an integrated, comprehensive concept of critical thinking that is both substantive and practical; it fosters the development of basic intellectual skills students need to think through cont...

This title is split into three parts. The first part deals with the basics of meeting and greeting communications, the second looks at problem solving and verbal communications. Finally part three deals with team work, and managing your boss, your customers and yourself.

For courses on Business Intelligence or Decision Support Systems. A managerial approach to understanding business intelligence systems. To help future managers use and understand analytics, Business Intelligence provides students with a solid foundation of BI that is reinforced with hands-on practice.

Human Resource Management, 11th Edition, by Torrington, Hall, Taylor and Atkinson is praised for its comprehensive scope of topics, coverage of important HRM issues and succinctness. It is a great introduction to human resources for students pursuing undergraduate business and management courses, as well as those on CIPD accredited courses. Human resource management helps those aspiring to or working in HR or management roles.

The eleventh edition has been thoroughly updated with the economic...

Enhance your students' understanding of international business markets. International Business: Environments and Operations, 17th Edition, develops critical thinking skills by balancing classroom theory with practice. With contemporary examples, scenarios, and cases, this bestselling guide will give your students the necessary tools for success.

Le CAHIER D'ACTIVITES complète le livre de l'élève L'atelier B1. - Il permet de consolider toutes les notions du livre en autonomie et avec PLAISIR ! - L'apprenant est invité à enrichir son lexique, à mémoriser et à exprimer son opinion à l'écrit. - 10 bilans linguistiques et 10 préparations au DELF. - Les transcriptions et les corrigés sont consultables à la fin du cahier.

The objective of this book is to assist readers to improve their communication skills in the Korean language. The format of the textbook and the workbook allows the learner to select and focus on any of the four language skills (speaking, listening, reading, and writing). These skills are connected by a common learning objective in each lesson, enabling the student to build on each through new situations and repetition.

The students learn specific language functions through meaningful practic...

Het Kursbuch bestaat uit tien Lektionen. In de Inhaltsverzeichnis worden de onderdelen van elke Lektion weergegeven: opbouw, thema's, taalhandelingen, woordenschat en grammatica, uitspraak en spellingregels. Thema's die aan bod komen zijn onder andere: introductie van een nieuwe medewerker, de bedrijfsstructuur, een fabrieksbezoek, een zakenreis, vergaderingen, thuiswerken, beroepskleding en de computerwerkplek.

De tien Lektionen zijn helder gestructureerd en bieden een ruim aanbod aan opdra...