For undergraduate and graduate courses in consumer behaviour. Consumer Behavior, 12th Edition explores how the examination and application of consumer behaviour is central to the planning, development, and implementation of successful marketing strategies. With an emphasis on developing a variety of useful skills, this text prepares students for careers in brand management, advertising, and consumer research.

The 12th Edition has been significantly updated to address contemporary trends and i...

For introductory business courses. A focus on the practical skills and important developments in business The recent events in domestic and global economies are presenting unprecedented challenges, excitement, and disappointments for businesses - and a need for change in introduction to business courses and texts. Business Essentials captures the widespread significance of these developments and presents their implications on companies today.

The 13th Edition includes new real-world examples ...

Zielniveau B2/2

Kursbuchteil:

- transparenter Aufbau

- trainiert die vier Grundfertigkeiten sowie "Sehen und Hören", "Wortschatz" und "Grammatik"

- Checkliste zur Lernzielkontrolle am Ende jedes Bausteins

- interessante Themen aus den Bereichen Alltag, Beruf, Studium und Ausbildung

- abwechslungsreiche und fundierte Aufgaben- und Übungstypologie

- Vermittlung von Lernstrategien durch gezielte Aufgabenstellungen und praxisnahe Tipps

- Infos zur Landeskunde

Arbeitsbuchteil:

- vertiefende Übu...

The updated ninth edition of Challenges of the Developing World examines political, social, and economic development in the diverse countries of Africa, Asia, the Middle East, and Latin America. In doing so, it explores the political economy of policymaking, investigates the uncertain dynamics of democratization, highlights the impact of ethnic and religious tensions on developing countries, and looks at revolution and military intervention in politics. Key issues such as the environment, sus...

'We need effective citizen-lobbyists - not just likers, followers or even marchers - more than ever. I have no hesitation in lobbying you to read this book.'Bill Emmott, former editor in chief, the EconomistMany democratic societies are experiencing a crisis of faith. Citizens are making clear their frustration with their supposedly representative governments, which instead seem driven by the interests of big business, powerful individuals and wealthy lobby groups.

What can we do about it? Ho...

ielfalt – Lehrwerk für Deutsch als Fremdsprache

Kurs- und Arbeitsbuch Vielfalt B2.1 – Buch inklusive Code zur interaktiven Version

Zielgruppe: Erwachsene und Jugendliche ab 16 Jahren in B2-Kursen

Kursbuch:

• inklusive Code für interaktive Version

• modularer Aufbau: 4 Module mit je drei kurzen Lektionen

• emotionaler Moduleinstieg mit Film: unterschiedlichste Protagonistinnen und Protagonisten ermöglichen einen persönlichen Einstieg in die aktuellen, lebensnahen und vielfältige...

Niveau A2 bis B1

Der Kurs vermittelt Basiswissen über Politik, Geschichte und Gesellschaft in Deutschland. Er setzt die Vorgaben des Bundesamtes für Migration und Flüchtlinge für Orientierungskurse konsequent um und deckt die geforderten 100 Unterrichtseinheiten ab.

Für

- Lernende in Orientierungs- und Einbürgerungskursen

- Menschen, die sich auf den Test "Leben in Deutschland" vorbereiten möchten

- Lernende ab Niveaustufe A2, die ihr landeskundliches Wissen erweitern oder vertiefen wo...

This accessible guide to the major concepts in politics has now been revised and expanded to include over 60 international relations terms to take account of the increasing influence of globalization upon politics. Each concept is defined clearly and fully, and its significance for political understanding is explored.

In this concise, lucid and entertaining book, with more than forty maps and illustrations, acclaimed historian John Hirst explores the qualities that have made Europe a world-changing civilisation.

Beginning with a rapid historical overview from the ancient Greeks to the present day (the ‘shortest history’ itself), Hirst goes on to examine what makes Europe unique: its political evolution; the shaping influence of its linguistic boundaries; the crucial role played by power struggles betwe...