For marketing courses that focus on creating a marketing plan. A step-by-step guide to creating a customized marketing plan. The Marketing Plan Handbook is the only planning handbook to guide readers, step-by-step, through the complete development of a realistic, customized marketing plan.

This book explains the origins of development and underdevelopment and offers a new vision for development, demystifying the statistics that international organizations use to measure development and introducing the alternative concept of buen vivir: the state of living well.

In Imagining Europe, Chiara Bottici and Benoit Challand explore the formation of modern European identity. Europe has not always been there, although we have been imagining it for quite some time. Even after the birth of a polity called the European Union, the meaning of Europe remained a very much contested topic.

What is Europe? What are its boundaries? Is there a specific European identity or is the EU just the name for a group of institutions? This book answers these questions, showing th...

Understand and apply the essential concepts and techniques of strategy Fundamentals of Strategy, 5th Edition, by Whittington, Regner, Angwin, Johnson and Scholes is a concise and easy-to-follow overview of the fundamental issues and techniques of strategy from the author team of the market-leading Exploring Strategy. This book has been updated to include coverage of the Covid-19 crisis, and provides insights and examples from a broad range of international organisations. Each chapter is compl...

This engaging guide will equip students who are non-native speakers of English with the tools and confidence to respond effectively and appropriately to written assignments at university.

Written by leading experts in the field, this textbook explores the essentials of international human rights law, from foundational issues to substantive rights and systems of protection. A variety of perspectives bring this subject to life, making International Human Rights Law the ideal companion for students of human rights.

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Der Kompaktkurs Studio [express] eignet sich ideal für Intensivkurse, die auf Studium und Beruf in deutschsprachigen Ländern vorbereiten. Mit ca. 300 Stunden Bearbeitungszeit (A1 bis B1) im Präsenzunterricht führt das sch...

Cynthia Freeland explains why innovation and controversy are valued in the arts, weaving together philosophy, art theory, and many engrossing examples. She discusses blood, beauty, culture, money, sex, web sites, and research on the brain's role in perceiving art. This clear, lively book will engage the public, introductory students, and teachers in the arts.