eMarketing, 9th edition, equips students with the solid foundation in digital marketing required to excel in practice and "think like a marketer". The book connects digital marketing topics with the traditional marketing framework, making it easier for students to grasp the concepts and strategies involved in developing a digital marketing plan. With a strategic approach that focuses on performance metrics and monitoring, it is a highly practical book.

The 9th edition has been fully updated t...

An interdisciplinary introduction to the biological and medical underpinnings of health psychology from the cell to population level. It uses cross-cultural, real-world examples to create a readable and understandable guide to the biopsychosocial determinants of personal and public health for students of psychology.

An expert and accessible exploration of the scale and impact of global tax avoidance.

Packed with learning features, this book helps you get your psychology research off the ground, confidently collect and analyse qualitative data, and write up your project or dissertation.

**Winner of the 2023 Royal Society Trivedi Science Book Prize**

Discover the world as you've never seen it before - through the eyes of animals.

'Immersive and mind-blowing' Peter Wohlleben, author of The Hidden Life of Trees

The Earth teems with sights and textures, sounds and vibrations, smells and tastes, electric and magnetic fields. But every animal is enclosed within its own unique sensory bubble, perceiving only a tiny sliver of this world.

In An Immense World, Ed Yong coaxes us beyond...

Door de toenemende globalisering zijn sociale tolken meer dan ooit belangrijk om de communicatiekloof te dichten. Voor mensen die een beroep doen op sociale tolken in noodsituaties, is hun hulp vaak van levensbelang. Sociale tolken zijn immers een onzichtbare brug tussen het verhaal van de cliënt en de dienstverlening van de hulpverlener. Daarbij is het belangrijk dat de tolk neutraal blijft en de vertaling zo letterlijk mogelijk houdt. In Horen, zien en tolken systematiseert Raïssa De Keys...

Public Management and Governance is the leading text in international public management and governance and an ideal introduction to all aspects of this field. It combines rigorous insight from pre-eminent scholars around the world with supportive, thoughtful, and intuitive structure and pedagogy. This revised and updated fourth edition responds to the significant changes in the external environment, as well as the field itself.

It includes six new chapters covering aspects of increasing impor...

An accessible, humorous, and highly illustrated guide to how the brain’s structures and functions determine how the mind works, this is essential reading for undergraduate psychology students.

Designed as a core text for undergraduate students. Politcal Geography employs a novel and accessible structure to guide students through the key Approaches, Concepts, and Futures of Political Geography.Â