Analyzing Media Messages, Fourth Edition provides a comprehensive guide to conducting content analysis research. It establishes a formal definition of quantitative content analysis; gives step-by-step instructions on designing a content analysis study; and explores in depth several recurring questions that arise in such areas as measurement, sampling, reliability, data analysis, and the use of digital technology in the content analysis process. The fourth edition maintains the concise, access...

Market-leading text Organization Development and Change provides students with an excellent grounding in the theoretical underpinnings of the subject as well as describing, in practical terms, how behavioural science can be used to develop organizational strategies, structures and processes. It will enrich students' understanding and study of organization development, change management and human resources management. This is the first time the textbook has been adapted for Europe, South Afric...

Hoewel zeevarenden regelmatig medisch worden gekeurd, komt het voor dat een bemanningslid onverwacht ziek wordt of dat er een ongeval aan boord plaatsvindt. Bij de behandeling hiervan zijn zeevarenden dan op zichzelf aangewezen: professionele medische hulp of voorzieningen zijn immers ver weg. ‘Medical Care’ en ‘Medical First Aid’ zijn dus niet voor niets belangrijke onderdelen van het STCW en, om te mogen handelen, is een certificaat verplicht voor alle zeevarenden.

‘Medische zorg ...

Freshwater Ecology, Third Edition, covers everything from the basic chemical and physical properties of water, to the advanced and unifying concepts of community ecology and ecosystem relationships found in continental waters. Giving students a solid foundation for both courses and future fieldwork, and updated to include key issues, including how to balance ecological and human health needs, GMOs, molecular tools, fracking, and a host of other environmental issues, this book is an ideal reso...

There is considerable national variation in the professionalization and status of the management accountant. Although researchers from different countries have contributed to our knowledge about tasks and roles, we have limited insights into the development, education, and socio-cultural influences in different countries and surprisingly little is known about the local and national contexts in which these roles are learned and performed. This book bridges this research gap using two complemen...

Make your farm better, smarter, and more productive

The Lean method is revolutionising farming globally with its proven approach for reducing waste, improving productivity and sustaining profits.In The Lean Dairy Farm, dairy farmer and Lean consultant Jana Hocken explains why this approach is essential to every dairy farm and how to apply these tools, practices and principles to your dairy operation.

The Lean Dairy Farm helps reduce the common problems and stressors faced by farmers every day...

For courses in calculus-based physics. Practice makes perfect. The 15th Edition of University Physics with Modern Physics draws on a wealth of data insights from hundreds of faculty and thousands of student users to address one of the biggest challenges for students in introductory physics courses: seeing patterns and making connections between problem types.

Students learn to recognise when to use similar steps in solving the same problem type and develop an understanding for problem solving...

This book aims to bridge the gap between UX content that is authoritative but at the same time easily digestible. It contains a series of essays on UX research. Although the book could be read from cover to cover, our assumption is that user researchers will dip in and out of the book, somewhat like a bedside or coffee-break reader.

Die ideale Ergänzung zum Kursbuch:

vertieft und erweitert Wortschatz, Redemittel und Grammatik

zeigt Strategien zum „Knacken“ von Fachtexten

trainiert intensiv die Fertigkeit Schreiben

bietet Lektionstests zur Überprüfung der Lerninhalte