The individual consumer now wields more power than ever before, with increased exposure to global cultures and media. This means that customer perception is now critically important and as such must occupy the heart of any brand. This provides a wealth of opportunities to work with and adapt to customers' motivations, but at the same time presents a series of challenges around retaining their attention and fostering positive relationships with them.

The secret of a brand's success often lies ...

The new edition of Health Psychology is the perfect introduction to this rapidly developing field. Throughout the book, the psychological processes that shape health-related behaviors, and affect core functions such as the immune and cardiovascular systems, are clearly explained. These relationships provide the foundation for psychological interventions which can change cognition, perception and behavior, thereby improving health.

The book is split into five sections, and builds to provide a ...

This accessible book introduces the story of 'social science', with coverage of history, politics, economics, sociology, psychology, anthropology, and geography. Key questions include: How and why did the social sciences originate and differentiate? How are they related to older traditions that have defined Western civilization? What is the unique perspective or 'way of knowing' of each social science? What are the challenges-and alternatives-to the social sciences as they stand in the twenty...

Sport development has become a significant part of the international sport industry. The development of sport (creating pathways for participation and talent development) and sport for development (using sport as a tool to achieve outcomes beyond sport) are now fundamental aspects of the organisation and governance of sport around the world. Consequently, any manager working in sport today needs to understand what sport development is and how sport development programs can be managed, impleme...

Crisis Communications: A Casebook Approach presents case studies of organizational, corporate, and individual crises, and analyzes the communication responses to these situations. Demonstrating how professionals prepare for and respond to crises, as well as how they develop communications plans, this essential text explores crucial issues concerning communication with the news media, employees, and consumers in times of crisis. Author Kathleen Fearn-Banks addresses how to choose the best poss...

This volume offers a critical examination of a variety of conceptual approaches to teaching and learning chemistry in the school classroom. Presenting up-to-date research and theory and featuring contributions by respected academics on several continents, it explores ways of making knowledge meaningful and relevant to students as well as strategies for effectively communicating the core concepts essential for developing a robust understanding of the subject. Structured in three sections, the ...

As the EU continues its integration process, the concepts of culture and transnational European belonging remain ambivalent, whether in the realm of socio-historical representation or mass politics. Engaging with recent scholarly debates surrounding the formation of collective transnational identities, this collection draws on the latest empirical case studies to explore the meaning and composition of European identity, the mechanisms that create and shape it and the question of whom it inclu...

Completely updated, this broad-based introductory level textbook covers the key concepts and practical technologies to slow the deterioration of harvested produce, including handling, packaging, transport, temperature management and the control of pests and diseases. The book retains the high quality colour section and the content has been revised to reflect up-to-date information on the key issues of effective postharvest handling. New to the sixth edition: - Discussion of issues important t...

Van Airbnb tot Uber, en van Nextdoor tot Facebook, een steeds groter deel van het maatschappelijk en economisch verkeer verloopt via online platformen.

De opkomst van deze platformen leidt tot optimistische vertogen. Doordat ze bestaande praktijken en instituties - van taximarkt tot lokale democratie - letterlijk en figuurlijk 'ontregelen', zouden deze platforms leiden tot economische en maatschappelijke innovatie. Kort samengevat luidt hun belofte: minder overhead en minder overheid.

Wat in...

The Handbook of Forensic Psychopathology and Treatment explores the relationship between psychopathology and criminal behaviour in juveniles and adults. It provides a detailed explanation of the developmental pathway from the process of increasing criminal behaviour and becoming a forensic patient, to assessment, treatment and rehabilitation. Incorporating theoretical and scientific research reviews, as well as reviews regarding forensic rehabilitation, the book covers the theory, maintenance...