The ideal course companion, Elements of Physical Chemistry is written specifically with the needs of undergraduate students in mind, and provides extensive mathematical and pedagogical support while remaining concise and accessible. For the seventh edition of this much-loved text, the material has been reorganized into short Topics, which are grouped into thematic Focus sections to make the text more digestible for students, and more flexible for lecturers to teach from. At the beginning of e...

For courses in Organic Chemistry (2-Semester) A framework for organic chemistry built around the similarities in reaction types Paula Bruice's presentation in Organic Chemistry, Eighth Edition provides mixed-science majors with the conceptual foundations, chemical logic, and problem-solving skills they need to reason their way to solutions for diverse problems in synthetic organic chemistry, biochemistry, and medicine. The Eighth Edition builds a strong framework for thinking about organic ch...

Professional English in Use Marketing offers comprehensive coverage of key marketing vocabulary, it includes 50 units covering everything from marketing basics and the full marketing mix, through to research, advertising, media and PR.

Deze herziene druk van dit veel gebruikte studie- en praktijkboek bevat een aantal aanpassingen en uitbreidingen.

In het hoofdstuk over onderzoeksstrategieën is het experiment toegevoegd. In de dagelijkse beroepspraktijk van onderwijs of gezondheidszorg wordt niet gauw een (zuiver) experiment opgezet, maar in de geschiedenis van de sociale wetenschappen zijn goed opgezette (quasi)experimenten van grote invloed geweest. Ook is een bespreking van implementatieonderzoek toegevoegd. Goed onderzo...

Oplossingsgericht werken is geen trucje maar een visie. Het gebruiken van de vragen werkt vooral als je het achterliggende gedachtengoed kent en je de bijbehorende houding van niet-weten hebt eigengemaakt. De waaier wordt dan een hulpmiddel om de wijze van formuleren in de vingers te krijgen en de opbouw van de gesprekken. Daarnaast dient hij ter inspiratie om vaker de oplossingsgerichte invalshoek te kiezen.

Cliënten bereiken over het algemeen sneller hun doel en ervaren meer eigen verantwo...

Over the last twenty years museums have proliferated, attracting new audiences and assuming new prominence in public life. The Return of Curiosity offers a fresh perspective on museums and what they may now be good for. Nicholas Thomas argues that what is special about museums are their collections, which are not just rich resources for reflection, but creative technologies that enable people to make new things in the present.Reflecting on art galleries, science and history institutions, and ...

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Praised by instructors and students alike for its readability and attention to everyday life, the twelfth edition of A History of Western Society includes many tools to engage today's students and save instructors time. This edition features a comprehensive primary source program, five chapters devoted to the lives of ordinary people that make the past real and relevant, and the best and latest scholarship throughout. With over 200 written and visual primary sources included in the document f...

Whether you work in a home office or abroad, business success in our ever more globalized and virtual world requires the skills to navigate through cultural differences and decode cultures foreign to your own. Renowned expert Erin Meyer is your guide through this subtle, sometimes treacherous terrain where people from starkly different backgrounds are expected to work harmoniously together.When you have Americans who precede anything negative with three nice comments French, Dutch, Israelis, ...

ant to know what your users are thinking? If you’re a product manager or developer, this book will help you learn the techniques for finding the answers to your most burning questions about your customers. With step-by-step guidance, Validating Product Ideas shows you how to tackle the research to build the best possible product.