Cengel and Cimbala's Fluid Mechanics: Fundamentals and Applications, communicates directly with tomorrow's engineers in a simple yet precise manner, while covering the basic principles and equations of fluid mechanics in the context of numerous and diverse real-world engineering examples. The text helps students develop an intuitive understanding of fluid mechanics by emphasizing the physics, using figures, numerous photographs and visual aids to reinforce the physics. The highly visual appro...

Fundamentals of Thermal-Fluid Sciences, Sixth Edition, is an abbreviated version of standard thermodynamics, fluid mechanics, and heat transfer texts, covering topics that the majority of engineering students will need in their professional lives. The text is well-suited for curriculums that have a common introductory course or a two-course sequence on thermal-fluid sciences. The book addresses tomorrow's engineers in a simple, yet precise manner, and it leads students toward a clear understa...

Integrated Principles of Zoology is considered the standard by which other texts are measured. With its comprehensive coverage of biological and zoological principles, mechanisms of evolution, diversity, physiology, and ecology, organized into five parts for easy access, this text is suitable for one- or two-semester introductory courses.

Maximize employee performance with this updated edition of the classic bestseller. In Bringing Out the Best in People: How to Apply the Astonishing Power of Positive Reinforcement, renowned thought leader and internationally recognized workplace expert Aubrey Daniels takes a look at today's rapidly changing work environment, providing a timely update to his seminal book on performance management. As one of the foremost speakers and writers in the human performance field, for nearly 40 years D...

Applied Statistics in Business and Economics, 7th edition, provides real meaning to the use of statistics in the real world by using real business situations and real data while appealing to students who want to know the why rather than just the how. The text emphasizes thinking about data, choosing appropriate analytic tools, using computers effectively, and recognizing the limitations of statistics. It motivates student learning through applied current exercises and cases that provide real-...

Introduction toGeographic Information Systems, 9th edition is designed to provide students in a first orsecond GIS course with a solid foundation in both GIS concepts and the use ofGIS. Introduction to GIS strikes a careful balance between GIS concepts andhands-on applications. The main portion of the chapter presents GIS terms andconcepts and helps students learn how each one fits into a complete GIS system.At the end of each chapter, an application section with 2-7 tasks presentsstudents wi...

Motor Learning and Control: Concepts and Applications, 12e, is an introduction to the study of motor learning and control for students who aspire to become practitioners in exercise science, physical education, and other movement-oriented professions. Each chapter presents motor learning and control as a set of principles and guidelines based on research evidence. The authors' clear writing style and practical applications will help students build a solid foundation and prepare them for furth...

Optimize your outcomes. With McConnell/Brue/Flynn, improving outcomes has never been simpler. If given the chance to work harder or smarter, which would you choose? This product's modern approach makes learning and applying economics easier for instructors and students alike.

From real-life examples to cutting-edge learning resources, McConnell offers a student-centered learning environment that presents the subject matter in new and engaging ways. For instructors, a fully supportive teaching...

This beloved and market-leading Operations Management book has been completely updated in the 14th edition and provides a clear presentation of the field of Operations Management with current real-world examples and thoughtful student pedagogy. The comprehensive breadth of content is presented in more modular flexible chapters, so it may be used for different course levels ranging from undergrad to executive education. That flexibility allows for the choice of more or less quantitative materi...

Successful businesses recognize that the development of strong customer relationships through quality service (and services) as well as implementing service strategies for competitive advantage are key to their success. In its fourth European edition, Services Marketing: Integrating Customer Focus across the Firm provides full coverage of the foundations of services marketing, placing the distinctive Gaps model at the center of this approach. The new edition draws on the most recent research,...