Students are often overwhelmed by the amount of information presented in the introductory financial accounting course, while instructors often want their students to better grasp "the big picture." Fundamentals of Financial Accounting Concepts delivers a unique approach to building accounting skills while maintaining a more traditional use of debits and credits. Through this method, the authors drive students' curiosity and inspire them to ask the "why" questions that get at the heart of how ...

The companion study guide to the gold standard text in obstetricsWilliams Obstetrics Twenty-Fifth Edition Study Guide is the only study guide in the world that is keyed to the field's premier text, Williams Obstetrics, Twenty-Fifth Edition. Perfect for focused study or as a clinical refresher, the book features 2,500+ evidence-based multiple-choice questions covering every major topic in clinical obstetrics. The beautiful full-color design is highlighted by more than 350 images incorporated a...

Microeconomics and Behaviour, third edition, is an accessible yet intellectually challenging and engaging textbook for students. It develops core analytical and technical tools and embeds them in a collection of real-world examples and applications to illuminate the power and versatility of the economic way of thinking. With this approach, students develop economic intuition and are stimulated to think more deeply about the technical tools they learn,and to find more interesting ways to apply...

Cengel's Thermodynamics is known to be student friendly, self-instructive, and easy to read and understand even for the most challenging topics with the help of attractive illustrations, examples, and real-world applications. The authors' philosophy is that the best way to learn is by practice. Special effort is made throughout the book to reinforce material that was presented earlier and to appeal to students' natural curiosity and intuition. For instructors looking to engage students and en...

Health Psychology, Eleventh Edition, provides a comprehensive, accessible, and engaging look into the field of health psychology. With a focus on the most current research related to stress, psychosocial issues, and chronic disorders, this edition covers both the scientific progress of health psychology, as well as its important real-life applications. Research is presented with practical stories, written so that any reader can quickly identify how best to lead a healthier life.

Since 1986, H...

The leading guide to the principles and clinical applications of evidence-based medicine--updated with new examples and new chapters. A Doody's Core Title for 2022! Revised and updated to reflect the latest in medical research and evidence-based resources. Practical focus and organization to guide clinicians through the fundamentals of using the medical literature to the more advanced strategies and skills for use in patient care, using the key questions to assess any new research:What are th...

Developmental Psychology is a market leading textbook with a highly respected author team. This edition combines classic and up-to-date research across the broad span of this dynamic subject area to give a comprehensive introduction and is designed for first and second year undergraduate students. This topical approach provides a sophisticated presentation of the theories that guide research in developmental psychology whilst also retaining a focus on the importance of data.

The internationa...

Perfect for the non-major/allied health student (and also appropriate for mixed majors courses), this text provides a rock solid foundation in microbiology. It has a concise and readable style, covers the most current concepts, and gives students the knowledge and mastery necessary to understand advances of the future. By carefully and clearly explaining the fundamental concepts, using a body systems approach in the coverage of disease, and offering vivid and appealing instructional art, Micr...

Helps you deal with the problems of communicating to a skeptical, media-blitzed public. This book describes a revolutionary approach to creating a "position" in a prospective customer's mind-one that reflects a company's own strengths and weaknesses as well as those of its competitors.

From the "godfather of content marketing"-this completely revised and expanded edition brings marketers fully up to date on the newest content marketing methods and tools, including Web3When Epic Content Marketing was first published eight years ago, content marketing was just starting to pick up speed in the marketing world. Now, this approach-which includes everything from blogging to YouTube videos to social media-is the core of most organizations' marketing plans.Fully revised and updated...