The new ‘sense of urgency’ in the business world of the 21st century demands an operational approach to strategic problems. This handbook deals systematically and in a practical way with key strategic marketing themes, which will allow the reader to contribute to an efficient strategic marketing policy. Knowledge and competencies are no longer enough to make the difference in today’s markets. Incisive and innovative thinking is the only way to secure sustainable advantage in the face of...

Refreshed with new examples and contemporary concepts, this classic continues as the most complete and accessible resource in its domain.'Richard Whittington, Professor of Strategic Management, University of Oxford Exploring Strategic Change engages with the dynamic and complex process of developing and delivering strategic and organisational change, from the analysis of context through to the formulation and implementation of effective strategies and solutions. Change management has become a...

For courses in digital circuits, digital systems (including design and analysis), digital fundamentals, digital logic, and introduction to computers Digital Fundamentals, Eleventh Edition, continues its long and respected tradition of offering students a strong foundation in the core fundamentals of digital technology, providing basic concepts reinforced by plentiful illustrations, examples, exercises, and applications. The text's teaching and learning resources include an Instructor's Manual...

For courses in computer programming and engineering. Beginner to Intermediate Programming in JavaThis book is designed to serve as a textbook and reference for programming in the Java language. Although it does include programming techniques, it is organized around the features of the Java language rather than any particular curriculum of programming techniques.

The main audience is undergraduate students who have not had extensive programming experience with the Java language. The introducto...

The Cambridge Introduction to Postmodernism surveys the full spectrum of postmodern culture - high and low, avant-garde and popular, famous and obscure - across a range of fields, from architecture and visual art to fiction, poetry, and drama. It deftly maps postmodernism's successive historical phases, from its emergence in the 1960s to its waning in the first decades of the twenty-first century. Weaving together multiple strands of postmodernism - people and places from Andy Warhol, Jeffers...

To this day, Japan's modern ascendancy challenges many assumptions about world history, particularly theories regarding the rise of the west and why the modern world looks the way it does. In this engaging new history, Brett L. Walker tackles key themes regarding Japan's relationships with its minorities, state and economic development, and the uses of science and medicine.

The book begins by tracing the country's early history through archaeological remains, before proceeding to explore life...

Critics have argued that comparative philosophy is inherently flawed or even impossible. What standards can we use to describe and evaluate different cultures' philosophies? How do we avoid projecting our own ways of thinking onto others? Can we overcome the vast divergences in history, language, and ways of organizing reality that we find in China, India, Africa, and the West? Doing Philosophy Comparatively is the first comprehensive introduction to the foundations, problems, and methods of ...

Pontius Pilate is one of the most enigmatic figures in Christian theology. The only non-Christian to be named in the Nicene Creed, he is presented as a cruel colonial overseer in secular accounts, as a conflicted judge convinced of Jesus's innocence in the Gospels, and as either a pious Christian or a virtual demon in later Christian writings. This book takes Pilate's role in the trial of Jesus as a starting point for investigating the function of legal judgment in Western society and the way...

Appropriate for all introductory-to-intermediate courses in computer networking, the Internet, or Internet applications; students need no background in networking, operating systems, or advanced mathematics. Leading networking authority Douglas Comer presents a wide-ranging, self-contained tour of the concepts, principles, and technologies that enable today's Internet to support applications ranging from web browsing to telephony and multimedia. Comer begins by illuminating the applications a...

In recent decades, we have witnessed an explosion in the number of visual images we encounter, as our lives have become increasingly saturated with screens. Drawing on art history, theory and everyday experience, this book provides an overview of how visual materials shape and define our lives.