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For project management courses. Project management fundamentals with broad applicationsIn its 5th Edition, Project Management: Achieving Competitive Advantage takes a contemporary, decisive, and business-oriented approach to teaching and learning project management. To promote a compreh...

For undergraduate and graduate courses in consumer behaviour. Consumer Behavior, 12th Edition explores how the examination and application of consumer behaviour is central to the planning, development, and implementation of successful marketing strategies. With an emphasis on developing a variety of useful skills, this text prepares students for careers in brand management, advertising, and consumer research.

The 12th Edition has been significantly updated to address contemporary trends and i...

This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States. For consumer behavior courses.

Beyond consumer behavior: How buying habits shape identityA #1 best-selling text for consumer behavior courses, Solomon's Consumer Behavior: Buying, Having, and Being covers what happens before, during, and after the point of purchase. It investigates how ha...

Promotes a lifelong skill of problem solving.

This text helps students develop the fundamental lifelong skill of solving problems and interpreting solutions in real world terms in a way that is accessible and easy to apply in many situations. We certainly want students to appreciate the beauty of statistics and connections to so many other disciplines. However, it is even more important for students to be able to apply problem-solving skills to a wide range of academic and career pursuits, in...

The fifth edition of this seminal textbook by best-selling author Andrew Heywood continues to lead the way in providing a comprehensive and authoritative introduction to politics. Renowned for its engaging and accessible style, this book helps students to understand the discipline's foundational concepts and theories and use these to make sense of its key subfields, from elections and voting to security and global governance. Systematically revised and updated throughout, it also uses a range...

A Super Quick guide to polishing your academic writing, helping you write with impact and get the best grades.

Contemporary Issues in Marketing brings together theory and practitioners' perspectives to present a coherent understanding of topical issues in marketing.

The OpenIntro project was founded in 2009 to improve the quality and availability of education by producing exceptional books and teaching tools that are free to use and easy to modify. Our inaugural effort is OpenIntro Statistics. Probability is optional, inference is key, and we feature real data whenever possible.

Von den mittelalterlichen Sangern und Epikern uber Martin Opitz, Gotthold Ephraim Lessing, Friedrich Schiller und Johann Wolfgang von Goethe, uber Heinrich Heine, Georg Buchner und Bertolt Brecht bis Gunter Grass, Martin Walser, Uwe Tellkamp, Herta Muller und Ursula Krechel. Alle namhaften Schriftsteller sind erfasst: Die Literaturgeschichte fangt Lyrik, Roman, Prosa und andere literarische Gattungen und Stroemungen im Spiegel der Epochen ein, zeigt die Autorinnen und Autoren, ihr Schaffen un...

Hoe ontstaan conflicten en wat kan men doen om er een positieve wending aan te geven? Wanneer zijn mensen in staat om hun kortzichtige eigenbelang ondergeschikt te maken aan gemeenschappelijke belangen die op termijn ook die van hen kunnen zijn? Hoe kan men groepen efficiënter doen samenwerken? Wat zijn de typische fouten die mensen maken als ze zich een idee proberen te vormen van elkaar, en hoe kunnen we tot een meer correcte beeldvorming komen? Welke mechanismen liggen aan de basis van so...