‘Arabiyyat al-Naas fii MaSr (Part One) offers a ground-breaking introduction to Arabic as it is written and spoken by native speakers. It combines a progressive and rigorous grounding in Modern Standard Arabic (MSA), the register employed for reading, writing and formal speaking, with an innovative integration of the dominant Egyptian variety. Introducing the two simultaneously and seamlessly building on their shared features, ‘Arabiyyat al-Naas fii MaSr (Part One) uses each in its proper...

Cross-Cultural Management: With Insights from Brain Science explores a broad range of topics on the impact of culture in international business and vice versa, and the impact of businesses and individuals in shaping a culture. It provides critical and in-depth information on globalization, global/glocal leadership, cross-cultural marketing, and cross-cultural negotiation. It also discusses many other topics that are not typically found in the mainstream management textbooks such as diversity ...

Now in its fourth edition, this leading introduction to ethnography has been thoroughly updated and substantially rewritten. The volume offers a systematic introduction to ethnographic principles and practice, and includes a new chapter on Ethnography in the digital world. The authors argue that ethnography is best understood as a reflexive process.

This requires recognition that social research is part of the world that it studies, and demands that researchers reflect on how they shape both ...

Revising and Editing for Translators provides guidance and learning materials for translation students and professional translators learning to revise the work of others or edit original writing, and those wishing to improve their self-revision ability. Revising and editing are seen as reading skills aimed at spotting problematic passages. Changes are then made to meet some standard of quality that varies with the text and to tailor the text to its readership.

Mossop offers in-depth coverage ...

It is a real pleasure to write the Foreword for this book, both because I have known and respected its author for many years and because I expect this book’s publication will mark an important milestone in the continuing worldwide development of microsystems. By bringing together all aspects of microsystem design, it can be expected to facilitate the training of not only a new generation of engineers, but perhaps a whole new type of engineer – one capable of addressing the complex range o...

A fresh, student-accessible, global perspective to health psychology

Health Psychology provides an accessible and empirically-based approach to understanding health psychology. It goes beyond other mainstream textbooks by introducing students to global and cross-cultural health issues, covering cutting-edge scientific and medical topics in ways that students can understand. The author integrates core theory, research, and practice in an engaging and practical way.

The author integrates the bi...

Politicians invoke grand ideas: social justice, democracy, community, liberty, equality. But what do these ideas really mean? How can politicians across the political spectrum appeal to the same values? This fourth edition of Adam Swift's highly readable introduction to political philosophy answers these important questions, and includes new material on issues such as nationalism, immigration and multiculturalism, as well as updated guides to further reading. This lively and accessible book i...

Providing a fresh perspective on strategy from an organizational perspective through a discursive approach, this third edition features key theoretic tenets and emphasizes the practices of strategy. It encourages the reader to be open to a wider set of ideas, with a little more relevance, and with a cooler attitude towards the affordances of the digital world and the possibilities for strategy's futures. The key areas of strategy take a critical stance in the new edition, and also include are...

This book presents a comprehensive and up-to-date account of the theory (physical principles), design, and practical implementations of various sensors for scientific, industrial, and consumer applications. This latest edition focuses on the sensing technologies driven by the expanding use of sensors in mobile devices. These new miniature sensors will be described, with an emphasis on smart sensors which have embedded processing systems.

The chapter on chemical sensors has also been expanded ...

Willkommen in QualityLand, in einer nicht allzu fernen Zukunft: Alles läuft rund - Arbeit, Freizeit und Beziehungen sind von Algorithmen optimiert. Trotzdem beschleicht den Maschinenverschrotter Peter Arbeitsloser immer mehr das Gefühl, dass mit seinem Leben etwas nicht stimmt. Wenn das System wirklich so perfekt ist, warum gibt es dann Drohnen, die an Flugangst leiden, oder Kampfroboter mit posttraumatischer Belastungsstörung? Warum werden die Maschinen immer menschlicher, aber die Mens...