'It's rare for a book to make you see the world differently, but this ... does exactly that on almost every page' GuardianStandard histories of technology give tired accounts of the usual inventions, inventors, and dates, framing technology as the inevitable march of progress. They split history into ages - electrification, motorisation, and computerisation - and rarely ask whether anyone bothered to use these inventions at the time.

Shock of the Old is not one of those histories. I Letters e...

With a simple approach to essential information, Rubin's Pathology: Mechanisms of Human Disease? establishes the foundation for medical training and practice and delivers the perfect balance of basic pathology and bedside perspective to confidently and efficiently equip students for clinical success. More accessible than ever, this eighth edition emphasizes the coverage students need most--disease mechanisms, integration of mechanisms into organ system pathology, and application of pathobiolo...

Think Java is a hands-on introduction to computer science and programming used by many universities and high schools around the world. Its conciseness, emphasis on vocabulary, and informal tone make it particularly appealing for readers with little or no experience. The book starts with the most basic programming concepts and gradually works its way to advanced object-oriented techniques.

In this fully updated and expanded edition, authors Allen Downey and Chris Mayfield introduce programming...

For two- and three-semester university physics courses. 0134988558 / 9780134988559: Volume 1 contains Chapters 1–19 Focus on the fundamentals and help students see connections between problem types Richard Wolfson’s Essential University Physics is a concise and progressive calculus-based physics textbook that offers clear writing, great problems, and relevant real-life applications in an affordable and streamlined text. The book teaches sound problem-solving strategies and emphasizes conc...

Electric Motors and Drives: Fundamentals, Types and Applications, Fifth Edition is intended primarily for non-specialist users or students of electric motors and drives, but many researchers and specialist industrialists have also acknowledged its value in providing a clear understanding of the fundamentals. It bridges the gap between specialist textbooks (too analytical for the average user) and handbooks (full of detail but with little insight) providing an understanding of how each motor a...

Can you really learn to write speeches? The Political Speechwriter's Companion guides students through a systematic "LAWS" approach (language, anecdote, wit, and support) that politicians can use to persuade their audiences into taking action. In the highly anticipated Second Edition, esteemed speechwriter and author Robert A. Lehrman has teamed up with one of the "go-to-guys" for political humor, Eric Schnure, to offer students an entertaining yet practical introduction to political speechwr...

The Simple Marketing Strategy to Attract Buyers in the Digital Era Today's consumers live in a digital world, with access to all the information they need to make a purchasing decision at their fingertips. To influence the behavior of your buyers, you need to be an authority who can address every question, concern, or fear they may have. You do this by setting aside the "old school" marketing and sales playbooks of yesteryear and embracing the role of a teacher, creating content that provides...

Strategic development is one of the most daunting challenges that faces any professional, no matter the field. After all, stakes are high. Developing effective strategies can put you on the path to becoming a trusted advisor and a valued employee.

The Communication Strategy Framework introduced in this handbook has been designed to help professionals make targeted choices toward strategic communication. Taking an iterative approach and continually reflecting on whether your choices remain con...

Business Research Methods will show your students how to undertake all parts of their research through this clear structured guide. Christina Quinlan's qualitative and holistic approaches are combined with William Zikmund's quantitative and advanced methods to give your students a broad spectrum of approaches for their research project. It is a comprehensive and interesting text that is essential reading for any business student taking a research methods module.

Each stage of the research pro...

How can you leverage the value of your company's data?

Well over a century ago oil drove the development of innovations such as the internal combustion engine, central heating and plastics, changing our world and our economy. Oil, as a technology, fueled an economic force that inexorably changed the way people lived and worked. Today, data is fueling a very similar change: it is the driving force for new business models and disruptive technologies that impact companies in every imaginable...