For courses in global marketing. This ISBN is for the bound textbook, which students can rent through their bookstore. A conceptual approach and introduction to the field of marketing researchWritten with an emphasis on the practical application of marketing research methods, Marketing Research teaches the basic fundamental statistical techniques needed to analyze market data.

The 9th Edition has been updated to offer the most current insights on forces shaping marketing research, including t...

This definitive, bestselling text in the field of change management provides comprehensive guidance of everything needed to successfully navigate times of change. Making Sense of Change Management provides a thorough and accessible overview for students and practitioners alike. Without relying on assumed knowledge, it comprehensively covers the theories and models of change management and connects them to workable approaches and techniques that organizations of all types and sizes can use to ...

The first ever global overview of philosophy: how it developed around the world and impacted the cultures in which it flourished, now in paperback.

SUNDAY TIMES BESTSELLERWATERSTONES NON-FICTION BOOK OF THE MONTHSHORTLISTED FOR THE ORWELL PRIZE 2019SUNDAY TIMES BUSINESS BOOK OF THE YEAR an ECONOMIST Politics and Current Affairs book of the year and a DAILY MAIL and TIMES book of the year'You cannot understand power, wealth and poverty without knowing about Moneyland.'Simon Kuper, New Statesman2019: democracy is eating itself, inequality is skyrocketing, the system is breaking apart. Why?Because in 1962, some bankers in London had an idea...

In today's world many people live, learn and work in international and multicultural environments. Intercultural communication has become an important topic in many fields of work and study. Given the complexities of globalization, knowledge of cultures and cultural differences is rarely sufficient.

In this book, interpersonal communication forms the point of departure: the meeting of people, not of cultures. The authors describe what diversity competence entails: which processes, challenges ...

Disciplined Startup Founder is the most comprehensive guide to conducting disciplined customer discovery introducing starters to six founder drives and leading them, step by step, through the process of customer discovery.

Bestseller Beeldende Begrippen, het boek waar het allemaal mee begon, is in 2019 herzien. De 6e editie is in een nieuw jasje gestoken, goed geüpdatet en helemaal in lijn met de eindexamenbegrippen voor tehatex (kunst oude stijl). Zo kunnen de leerlingen van de bovenbouw h/v goed voorbereid het eindexamen in!

Beeldende Begrippen bestaat uit 6 hoofdstukken:

Kunstgeschiedenis

Verschijningsvormen

Bouwkunst

Voorstelling

Vormgeving

Materialen & technieken

In deze hoofdstukken komen de relevante ku...

The third level in the Oxford Practice Grammar series. Grammar structures are explained in depth with practice activities that stretch your language skills.

Oxford Practice Grammar knows that students need different types of explanation and practice at each stage of their study. Advanced gives challenging practice activities and in-depth explanations. Great for classroom or self-study and it helps you prepare for standard exam questions asked in C1 Advanced, C2 Proficiency, IELTS, TOEFL and o...

Extensively revised to incorporate recent research and current clinical practice, The Developing Human: Clinically Oriented Embryology, 11th Edition, covers all aspects of normal and abnormal embryonic and fetal development. In a clear, concise manner and lavishly illustrated throughout, this textbook is designed to successfully meet the needs of medical and health sciences profession students, as well as those in graduate programs. It provides an easy-to-digest, comprehensive review of what ...