Academic Vocabulary in Use Second Edition is the perfect study aid for anyone using English for their academic work. Ideal for students of any discipline, this second edition has been updated to reflect changes in education, technology and communications, includes a selection of new reading passages, and is now in full colour. 50 easy-to-use, two-page units give clear explanations of new vocabulary, along with a variety of practice exercises.

A comprehensive answer key, and phonemic transcrip...

The most researched, documented, and comprehensive manifesto on experiential marketing. As customers take control over what, when, why, and how they buy products and services, brands face the complete breakdown and utter failure of passive marketing strategies designed more than a half-century ago. To connect with a new generation of customers, companies must embrace and deploy a new marketing mix, powered by a more effective discipline: experiences.

Experiential marketing, the use of live, f...

This thorough revision of Babbie's standard-setting text presents a succinct, straightforward introduction to the field of research methods as practiced by social scientists. Contemporary examples, such as terrorism, Alzheimer's disease, anti-gay prejudice and education, and the legalization of marijuana, introduce you to the "how-tos" and "whys" of social research methods. With new data, new coverage of online research and other timely topics, and Learning Objectives for each chapter that he...

Public administration ensures the development and delivery of the essential public services required for sustaining modern civilization. Covering areas from public safety and social welfare to transportation and education, the services provided through the public sector are inextricably part of our daily lives. However, mandatory budgetary cuts in recent years have caused public administrators to radically re-think how they govern in the modern age.

In this Very Short Introduction Stella Theo...

How much faith should we place in what scientists tell us? Is it possible for scientific knowledge to be fully 'objective'? What, really, can be defined as science? In the second edition of this Very Short Introduction, Samir Okasha explores the main themes and theories of contemporary philosophy of science, and investigates fascinating, challenging questions such as these. Starting at the very beginning, with a concise overview of the history of science, Okasha examines the nature of fundame...

Since the election of Scott Walker, Wisconsin has been seen as ground zero for debates about the appropriate role of government in the wake of the Great Recession. In a time of rising inequality, Walker not only survived a bitterly contested recall that brought thousands of protesters to Capitol Square, he was subsequently reelected. How could this happen? How is it that the very people who stand to benefit from strong government services not only vote against the candidates who support those...

The Auditory System and Human Sound-Localization Behavior provides a comprehensive account of the full action-perception cycle underlying spatial hearing. It highlights the interesting properties of the auditory system, such as its organization in azimuth and elevation coordinates. Readers will appreciate that sound localization is inherently a neuro-computational process (it needs to process on implicit and independent acoustic cues).

The localization problem of which sound location gave ris...

The founder and executive chairman of the World Economic Forum on how the impending technological revolution will change our livesWe are on the brink of the Fourth Industrial Revolution. And this one will be unlike any other in human history.Characterized by new technologies fusing the physical, digital and biological worlds, the Fourth Industrial Revolution will impact all disciplines, economies and industries - and it will do so at an unprecedented rate. World Economic Forum data predicts t...

The new edition of this landmark international work builds on the previous two volumes, offering a window onto occupational therapy practice, theory and ideas in different cultures and geographies. It emphasizes the importance of critically deconstructing and engaging with the broader context of occupation, particularly around how occupational injustices are shaped through political, economic and historical factors. Centering on the wider social and political aspects of occupation and occupat...

Provides a clear explanation of the science as well as the practical and clinical aspects of infection prevention and control; giving students a more robust knowledge base to better prepare them for taking on future leadership roles in this area.