Entrepreneurs and leaders face big questions every day: What's the most important place to focus your effort, and how do you start? What will your idea look like in real life? How many meetings and discussions does it take before you can be sure you have the right solution?Now there's a sure-fire way to answer these important questions: the sprint.

Designer Jake Knapp created the five-day process at Google, where sprints were used on everything from Google Search to Google X. He joined Braden...

The executive director of the Design Program at Stanford and the co-founder of Electronic Arts outline strategies for enabling a thriving life by incorporating "design thinking" habits that promote fulfillment and meaning by emulating the examples of the engineers of today's most popular technologies.

This exciting new book presents the field of social demography, animating the study of population with a vibrant sociological imagination. Gregg Lee Carter provides multiple demonstrations of how taking a demographic perspective can give us a better understanding of social phenomena once thought to be largely the products of culture, politics, or the economy. Five key chapters concentrate on (1) the social and individual determinants of fertility, mortality, and migration; (2) the social and ...

The ideal course companion, Elements of Physical Chemistry is written specifically with the needs of undergraduate students in mind, and provides extensive mathematical and pedagogical support while remaining concise and accessible. For the seventh edition of this much-loved text, the material has been reorganized into short Topics, which are grouped into thematic Focus sections to make the text more digestible for students, and more flexible for lecturers to teach from. At the beginning of e...

Based on a former popular course of the same title, Concepts of Chemical Engineering for Chemists outlines the basic aspects of chemical engineering for chemistry professionals. It clarifies the terminology used and explains the systems methodology approach to process design and operation for chemists with limited chemical engineering knowledge. The book provides practical insights into all areas of chemical engineering with well explained worked examples and case studies.

The new edition con...

Climate change, population increase, and the demands made by the growing number of people adopting urban lifestyles and western diets threaten the world's supply of freshwater, edging us closer to a global water crisis, with dire implications for agriculture, the economy, the environment, and human health. Completely revised and updated, The Atlas of Water is a compelling visual guide to the state of this life-sustaining resource. Using vivid graphics, maps, and charts, it explores the comple...

This is the third edition of the highly successful Advertising Concept Book. As well as substantially expanded chapters on interactive advertising and integrated advertising, an entirely new chapter on branded social media has been added. This new edition contains fifty specially drawn new illustrations of key campaigns.

It covers every aspect of the business, from how to write copy and learn the creative process to how agencies work and the different strategies used for all types of media. P...

For courses in Optics A Contemporary Approach to Optics with Practical Applications and New Focused PedagogyHecht Optics balances theory and instrumentation and provides students with the necessary classical background through a lively and clear narrative. Optics, Fifth Edition is distinguished by three core imperatives: up-to-date content in line with the ever-evolving technological advances in the Optics field; a modern approach to discourse including studies on photons, phasors, and theory...

Software Defined Networks: A Comprehensive Approach, Second Edition provides in-depth coverage of the technologies collectively known as Software Defined Networking (SDN). The book shows how to explain to business decision-makers the benefits and risks in shifting parts of a network to the SDN model, when to integrate SDN technologies in a network, and how to develop or acquire SDN applications. In addition, the book emphasizes the parts of the technology that encourage opening up the network...

The most researched, documented, and comprehensive manifesto on experiential marketing. As customers take control over what, when, why, and how they buy products and services, brands face the complete breakdown and utter failure of passive marketing strategies designed more than a half-century ago. To connect with a new generation of customers, companies must embrace and deploy a new marketing mix, powered by a more effective discipline: experiences.

Experiential marketing, the use of live, f...