Offshore Wind Farms: Technologies, Design and Operation provides the latest information on offshore wind energy, one of Europe's most promising and quickly maturing industries, and a potentially huge untapped renewable energy source which could contribute significantly towards EU 20-20-20 renewable energy generation targets. It has been estimated that by 2030 Europe could have 150GW of offshore wind energy capacity, meeting 14% of our power demand. Offshore Wind Farms: Technologies, Design an...

This is the third edition of the highly successful Advertising Concept Book. As well as substantially expanded chapters on interactive advertising and integrated advertising, an entirely new chapter on branded social media has been added. This new edition contains fifty specially drawn new illustrations of key campaigns.

It covers every aspect of the business, from how to write copy and learn the creative process to how agencies work and the different strategies used for all types of media. P...

Build a strong foundation on the principles and procedures of modern forensic science. Forensic Science, 4th edition, Global Edition, by Andrew Jackson, Julie Jackson, Harry Mountain, and Daniel Brearley, is a perfect introductory guide for newcomers to the field. Its learner-friendly text guides you through the entire process of conducting forensic science.

The book carefully examines each part of the process, teaching you the proper procedure for gathering evidence from a crime scene, how t...

For courses in computer programming for business and engineering. Introduction and Advancement in C++ ProgrammingAbsolute C++ is a comprehensive introduction to the C++ programming language. The text is organized around the specific use of C++, providing students with an opportunity to master the language completely.

Adaptable to a wide range of users, the text is appropriate for beginner to advanced programmers familiar with the C++ language. The Sixth Edition covers everything from basic sy...

For courses in human biology Explore Human Biology in Relation to Current Issues, in the Text and Online. Through his teaching, his textbook, and his online blog, award-winning teacher Michael D. Johnson sparks interest in human biology by connecting basic biology to real-world issues that are relevant to students' lives.

Using a storytelling approach and extensive online support, Human Biology: Concepts and Current Issues Eighth Edition not only demystifies how the human body works but also ...

Digital technology has not only revolutionized the way designers work, but also the kinds of designs they produce. The development of the computer as a design environment has encouraged a new breed of digital designer; keen to explore the unique creative potential of the computer as an input/output device. Data-driven Graphic Design introduces the creative potential of computational data and how it can be used to inform and create everything from typography, print and moving graphics to inter...

"On Writing Well is a bible for a generation of writers looking for clues to clean, compelling prose." New York Times

A beloved classic, this definitive volume on the art of writing nonfiction celebrates its thirtieth anniversary.

On Writing Well, which grew out of a course that William Zinsser taught at Yale, has been praised for its sound advice, its clarity, and for the warmth of its style. It is a book for anybody who wants to learn how to write or who needs to do some writing to get thro...

Comprehensive yet concise and easy to read, this updated edition of Immunology for Medical Students effectively explains complex immunology topics and their relevance in clinical practice. Boasting just the right amount of detail for today's busy medical student, it delivers state-of-the-art coverage of the latest scientific and clinical knowledge in the field. Detailed and explanatory illustrations, combined with clinically relevant examples and cases, offer a unique understanding of the hum...

This book explains the correct logical approach to analysis of forensic scientific evidence. The focus is on general methods of analysis applicable to all forms of evidence. It starts by explaining the general principles and then applies them to issues in DNA and other important forms of scientific evidence as examples.

Like the first edition, the book analyses real legal cases and judgments rather than hypothetical examples and shows how the problems perceived in those cases would have been ...

The Technology Management (TM) discipline has a history of more than 50 years. It is inherently interdisciplinary and multifunctional, and when managed correctly it can deliver a decisive competitive advantage. Technology Management focuses on the micro-level analysis of TM as a dynamic capability.