Jeanne Liedtka and Tim Ogilvie educate readers in one of the hottest trends in business: "design thinking," or the ability to turn abstract ideas into practical applications for maximal business growth. Liedtka and Ogilvie cover the mind-set, techniques, and vocabulary of design thinking, unpack the mysterious connection between design and growth, and teach managers in a straightforward way how to exploit design's exciting potential. Exemplified by Apple and the success of its elegant product...

Data Mining: Practical Machine Learning Tools and Techniques, Fourth Edition, offers a thorough grounding in machine learning concepts, along with practical advice on applying these tools and techniques in real-world data mining situations. This highly anticipated fourth edition of the most acclaimed work on data mining and machine learning teaches readers everything they need to know to get going, from preparing inputs, interpreting outputs, evaluating results, to the algorithmic methods at ...

The successful structure of the previous edition of Principles of Fermentation Technology has been retained in this third edition, which covers the key component parts of a fermentation process including growth kinetics, strain isolation and improvement, inocula development, fermentation media, fermenter design and operation, product recovery, and the environmental impact of processes. This accurate and accessible third edition recognizes the increased importance of animal cell culture, the i...

Treat the diseases affecting large animals! Veterinary Medicine, 11th Edition provides up-to-date information on the diseases of horses, cattle, sheep, goats, and pigs. Comprehensive coverage includes the principles of clinical examination and making a diagnosis, along with specific therapy recommendations. For easier use, this edition has been divided into two volumes and restructured into a logical, anatomically based approach to disease.

From internationally known veterinary experts Peter ...

For junior/senior undergraduates taking probability and statistics as applied to engineering, science, or computer science. This classic text provides a rigorous introduction to basic probability theory and statistical inference, with a unique balance between theory and methodology. Interesting, relevant applications use real data from actual studies, showing how the concepts and methods can be used to solve problems in the field.

This revision focuses on improved clarity and deeper understan...

The History of Early English provides an accessible and student-friendly introduction to the history of the English language from its beginnings until the end of the Early Modern English period. Taking an activity-based approach, this text ensures that students learn by engaging with the fascinating evolution of this language rather than simply reading about it. The History of Early English: Provides a comprehensive introduction to early, middle and early modern English;Introduces each langua...

Oral history is increasingly acknowledged as a key tool for anyone studying the history of the recent past, and Oral History Theory provides a comprehensive, systematic and accessible overview of this important field. Combining the study of theories drawn from disciplines ranging from linguistics to psychoanalysis with the observations of practitioners and including extensive examples of oral history practice from around the world, this book constitutes the first integrated discussion of oral...

The Psychologist's Companion, 6th edition is written for students, young professionals, and even mid-career scholars. It covers the topics necessary for career success, including planning and writing papers and posters, presenting data, evaluating papers, writing grant proposals, giving talks, finding a book publisher, doing job interviews, and doing media interviews.

A comprehensive account of two of the most important empires in medieval North Africa whose rule fostered the emergence of the Islamic society which endured, in Morocco especially, until the early 20th century. Amira K. Bennison focuses on these dynasties from a positive perspective, placing them in their proper context of medieval Mediterranean and Islamic history.

Eric Corty’s engaging textbook is exceptionally well suited for behavioral science students studying statistical practice in their field for the first time. An award-winning master teacher, Corty speaks to students in their language, with an approachable voice that conveys the basics of collecting and understanding statistical data step by step. Examples come from the behavioral and social sciences, as well as from recognizable aspects of everyday life to help students see the relevance of ...