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Studieboeken (624)

Een overzicht van studieboeken die relevant zijn binnen het onderwijs.

32,25
Levertijd: 6 werkdagen
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Bestel

Strategic Sport Marketing / 5th edition

2022 || Paperback || Adam Karg e.a. || Allen & Unwin

The fifth edition of Strategic Sport Marketing integrates sport marketing frameworks, theory, and practical cases to show students and practitioners how to develop and execute successful sport marketing strategies.

39,30
Levertijd: 6 werkdagen
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Bestel

Managing the Risks of Organizational Accidents

1997 || Paperback || James Reason || Taylor & Francis

Major accidents are rare events due to the many barriers, safeguards and defences developed by modern technologies. But they continue to happen with saddening regularity and their human and financial consequences are all too often unacceptably catastrophic. One of the greatest challenges we face is to develop more effective ways of both understanding and limiting their occurrence.

This lucid book presents a set of common principles to further our knowledge of the causes of major accidents in ...

33,95
Levertijd: 6 werkdagen
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Bestel

Changing the Food Game

Market Transformation Strategies for Sustainable Agriculture

2014 || Paperback || Lucas Simons || Taylor & Francis

Changing the Food Game shows how our unsustainable food production system cannot support our population growth and argues it can only be solved by effective market transformation to achieve sustainable agriculture and food production. Provocative and eye-opening, it presents a game-changing solution to revolutionise the industry.

49,99
Levertijd: 6 werkdagen
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Bestel

The Emerald Handbook of Entrepreneurship in Tourism, Travel and Hospitality / 1st edition

Skills for Successful Ventures

2020 || Paperback || Professor Marios Sotiriadis || Emerald Publishing Limited

This book is a practical handbook for entrepreneurship in tourism related industries. The book will provide students and prospective entrepreneurs with the knowledge, know-how and best practices in order to assist them in planning, implementing and managing business ventures in the field of tourism. It constitutes a valuable contribution to developing the necessary knowledge, competencies and skills of entrepreneurial decision-making and ventures.

It would serve as a guide for those studying ...

45,05
Levertijd: 6 werkdagen
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Bestel

Digital Analytics for Marketing / 2nd edition

2024 || Paperback || A. Karim Feroz e.a. || Taylor & Francis

This second edition of Digital Analytics for Marketing provides students with a comprehensive overview of the tools needed to measure digital activity and implement best practices when using data to inform marketing strategy. It is the first text of its kind to introduce students to analytics platforms from a practical marketing perspective. Demonstrating how to integrate large amounts of data from web, digital, social, and search platforms, this helpful guide offers actionable insights into ...

50,95
Levertijd: 6 werkdagen
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Bestel

Fundamentals of Aviation Operations

2020 || Paperback || Gert Meijer || Taylor&Francis

This book provides a general introduction into aviation operations, covering all the relevant elements of this field and the interrelations between them. Numerous books have been written about aviation, but most are written by and for specialists, and assume a profound understanding of the fundamentals. This textbook provides the basics for understanding these fundamentals.

It explains how the commercial aviation sector is structured and how technological, economic and political forces define...

41,95
Levertijd: 6 werkdagen
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Bestel

Making the Business Case

Proposals that Succeed for Projects that Work

2021 || Paperback || Ian Gambles || Taylor & Francis

A good business case is so much more than simply the means to justify a decision. A well-written and well-researched business case will secure funding; make sure any project stays on the right side of regulation; mobilize support for the cause; provide the platform for managing the project and the benchmark against which to measure progress. Ian Gambles' Making the Business Case shows you how to make sense of the task at hand, develop a strategy, articulate your options, define the benefits, ...

24,95
Levertijd: 6 werkdagen
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Bestel

Customer Experience Branding

Driving Engagement Through Surprise and Innovation

2018 || Paperback || Thomas Gad || Kogan Page Ltd

The individual consumer now wields more power than ever before, with increased exposure to global cultures and media. This means that customer perception is now critically important and as such must occupy the heart of any brand. This provides a wealth of opportunities to work with and adapt to customers' motivations, but at the same time presents a series of challenges around retaining their attention and fostering positive relationships with them.

The secret of a brand's success often lies ...

25,75
Levertijd: 6 werkdagen
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Bestel

East Asian Regionalism / 2nd edition

2016 || Paperback || Christopher M. Dent || Taylor & Francis

East Asia is one of the world's most dynamic and diverse regions and is also becoming an increasingly coherent region through the inter-play of various integrative economic, political and socio-cultural processes. Fully updated and revised throughout, this new edition explores the various ways in which East Asian regionalism continues to deepen. The second edition has been expanded to incorporate coverage of significant issues that have emerged in recent years including: Growing tensions in t...

76,50
Levertijd: 6 werkdagen
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Bestel

Handbook of Regression Modeling in People Analytics

With Examples in R and Python

2021 || Hardcover || Keith McNulty || Taylor & Francis

Despite the recent rapid growth in machine learning and predictive analytics, many of the statistical questions that are faced by researchers and practitioners still involve explaining why something is happening. Regression analysis is the best ‘swiss army knife’ we have for answering these kinds of questions.

This book is a learning resource on inferential statistics and regression analysis. It teaches how to do a wide range of statistical analyses in both R and in Python, ranging from s...