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Studieboeken (624)

Een overzicht van studieboeken die relevant zijn binnen het onderwijs.

59,95
Levertijd: 11 werkdagen
+
Bestel

Exploring Public Relations and Management Communication / 5th edition

2020 || Paperback || Ralph Tench e.a. || Pearson || ook als eBook

Develop a clear understanding of the concepts and best practices in public relations

Exploring Public Relations and Management Communication, 5th Edition, by Tench and Waddington is the definitive text on public relations. Blending theory with real-life applications, this book offers a critical analysis with updated case studies, exercises and discussion questions that provide students with a holistic subject understanding. It also engages students with the thought processes behind some of th...

69,95
Levertijd: 11 werkdagen
+
Bestel

Global Brand Strategy

World-wise Marketing in the Age of Branding

2018 || Paperback || Jan-Benedict Steenkamp || Macmillan

Steenkamp introduces the global brand value chain and explains how brand equity factors into shareholder value. The book equips executives with techniques for developing strategy, organizing execution, and measuring results so that your brand will prosper globally. What sets strong global brands apart? First, they generate more than half their revenue and most of their growth outside their home market.

Secondly, their brand equity is responsible for a massive percentage of their firm's market...

16,95
Levertijd: 11 werkdagen
+
Bestel

Webs of Influence / 2nd Edition

The Psychology Of Online Persuasion

2023 || Paperback || Nathalie Nahai || Pearson

With the majority of commercial transaction now happening online, companies of all shapes and sizes face an unprecedented level of competition to win over and retain new business. In this second edition of Webs of Influence, Nathalie Nahai brings together the latest insights from the world of psychology, neuroscience and behavioural economics to explain the underlying dynamics and motivations behind consumer behaviour. This book will show you how to apply specific principles to improve your m...

166,95
Levertijd: 11 werkdagen
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Bestel

Risk Management / 5th edition

Concepts and Guidance

2021 || Hardcover || Carl L. Pritchard || Apple Academic Press Inc.

This new edition of Risk Management: Concepts and Guidance supplies a look at risk in light of current information, yet remains grounded in the history of risk practice. Taking a holistic approach, it examines risk as a blend of environmental, programmatic, and situational concerns. Supplying comprehensive coverage of risk management tools, practices, and protocols, the book presents powerful techniques that can enhance organizational risk identification, assessment, and management—all with...

89,95
Levertijd: 11 werkdagen
+
Bestel

Operations Management: Sustainability and Supply Chain Management / 14th Global Edition

2023 || Paperback || Jay Heizer e.a. || Pearson

Operations Management: Sustainability and Supply Chain Management presents a broad introduction to the field of operations in a practical and application-oriented manner. Through detailed behind-the-scenes perspectives on the production of goods and services-from music concerts to e-commerce package delivery, manufacturing an aircraft to 3D printed stakes-this text offers an inside view that helps students gain a true understanding of how operations work within an organization. This 14th Edit...

28,95
Leverbaar vanaf 10 januari 2025
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Bestel

Main Street Millionaire

buy Small Businesses, Get Rich and Live the Life you Want

2024 || Paperback || Codie Sanchez || Ebury Press

Rich people know a secret. In this book, former Wall Street investor Codie Sanchez pulls back the curtain.

Most people look for wealth in all the wrong places.. From dropshipping and startups to grinding for promotions, you might believe you have to trade your life to be one of the few who win. But the truly rich know these paths are paved with delusion and false promises.

In Main Street Millionaire, Codie Sanchez teaches you the path the wealthy really walk. Instead of risking it all with li...

44,95
Levertijd: 14 werkdagen
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Bestel

Euroclash

The EU, European Identity, and the Future of Europe

2020 || Paperback || Berkeley || Oxford University Press

A major new interpretation of European integration. Leading scholar, Neil Fligstein, provocatively argues that European integration has produced a truly transnational European society.

84,50
Levertijd: 15 werkdagen
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Bestel

Producing and Directing the Short Film and Video

2023 || Paperback || David K. Irving e.a. || Taylor & Francis

55,45
Levertijd: 15 werkdagen
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Bestel

Organizations in Action

Social Science Bases of Administrative Theory

2023 || Paperback || James D. Thompson || Taylor & Francis

Organizations act, but what determines how and when they will act? There is precedent for believing that the organization is but an extension of one or a few people, but this is a deceptively simplified approach and, in reality, makes any generalization in organizational theory enormously difficult

34,95
Levertijd: 15 werkdagen
+
Bestel

Cracked it!

How to solve big problems and sell solutions like top strategy consultants

2019 || Paperback || Bernard Garrette e.a. || Springer

Solving complex problems and selling their solutions is critical for personal and organizational success. For most of us, however, it doesn't come naturally and we haven't been taught how to do it well. Research shows a host of pitfalls trips us up when we try: We're quick to believe we understand a situation and jump to a flawed solution.

We seek to confirm our hypotheses and ignore conflicting evidence. We view challenges incompletely through the frameworks we know instead of with a fresh p...