Master the key marketing challenges and see how you can develop meaningful connections with your customers. Principles of Marketing, global edition, 19th edition by Kotler and Armstrong shows you how to create vibrant, interactive communities of consumers in today's fast-changing, increasingly digital and social marketplace. Ideal for students who study marketing courses, this textbook offers a comprehensive overview of the fundamental principles of marketing within an innovative customer-val...

Fundamentals of Anatomy & Physiology is designed to help you succeed in the challenging A&P course with an easy-to-understand narrative, precise visuals and steadfast accuracy. The authors incorporate research that explores how learners use and process visual information, guiding you through complex figures as you deconstruct and better understand complicated processes. The 12th Edition delivers thoroughly updated content and enhanced art and figures to provide the most recent research and to...

This book looks at the essential communication skills required to become an effective social worker.Â

The first text to fully explore the issue of ownership and governance of international events. Split onto two distinct parts of 'Theory' and 'Cases', it presents cases from sports as well as non-sports events, in addition to general principles regarding ownership and governance based on historical, legal and managerial considerations. Ownership and Governance of International Events explores these events as global common goods owned by communities of participants, be they athletes, spectators...

New Contemporary Chinese, a complete textbook series, is tailored for adult learners of the Chinese language. The series includes four volumes, with each volume consisting of a Textbook, an Exercise Book and the corresponding Teacher's Book, Supplementary Reading Materials, Testing Materials, Character Writing Workbook, and multimedia teaching resources. Volume 1 and Volume 2 each contains a Character Book. New Contemporary Chinese aims to develop the learners' comprehensive abilities of list...

Digital innovation, trusted authorship and the latest research gives biochemistry students all they need to succeed.

Biochemistry 10e with Achieve builds on over four decades of exceptional writing, clear graphics, coverage of the latest research technique, and its signature emphasis on physiological and medical relevance with new emphasis on the importance of diversity and team work and a focus on problem-solving techniques and skills.

With a new and updated suite of online resources, includ...

This introductory theology text helps students articulate basic Christian doctrines, think theologically so they can act Christianly in a diverse world, and connect Christian thought to their everyday life of faith. Written from a solidly evangelical yet ecumenically aware perspective, this book models a way of doing theology that is generous and charitable. It attends to history and contemporary debates and features voices from the global church. Sidebars made up of illustrative quotations, ...

The Student's Book introduces learners to the basic business principles and vocabulary, allowing them to build solid foundations and self-confidence. There is a strong focus on 'intangible' business skills such as emotional intelligence and interpersonal abilities, along with language, technologies, business and interpersonal skills.

Shortlisted for the Booker Prize Named 'one of the greatest novels of all time' by the ObserverWith a new introduction by Amanda CraigFreda and Brenda are friends spending their days in an Italian-run wine-bottling factory in North London. When a works outing materialises it offers promise for Freda, but terror for Brenda. Unexpected passions run high on the chilly day of liberty and their lives are never the same again.

Beryl Bainbridge dazzles readers in this offbeat, haunting yet hilarious...

Cengel's Thermodynamics is known to be student friendly, self-instructive, and easy to read and understand even for the most challenging topics with the help of attractive illustrations, examples, and real-world applications. The authors' philosophy is that the best way to learn is by practice. Special effort is made throughout the book to reinforce material that was presented earlier and to appeal to students' natural curiosity and intuition. For instructors looking to engage students and en...