Behavior Modification is a comprehensive, practical presentation of the principles of behavior modification and guidelines for their application. It introduces forms of behavior modification ranging from helping children learn necessary life skills, to training pets, to solving personal behavior problems. It teaches practical “how-to” skills, including discerning long-term effects; designing, implementing, and evaluating behavioral programs; interpreting behavioral episodes; observing and...

Now in a fully revised and updated third edition, Introduction to Sport Marketing is a clear, straightforward, and concise introduction to the theory and practice of sport marketing, and the only sport marketing textbook you will ever need. Built around a step-by-step framework for developing effective sport marketing plans, and full of real-world, international cases, data, and examples, the text helps students to develop the essential skills and subject knowledge required to thrive in today...

How Learning Happens introduces 32 giants of educational research and their findings on how we learn and what we need to know to learn effectively, efficiently, and enjoyably. Many of these works have inspired researchers and teachers all around the world and have left a mark on how we teach today. Now updated to include a new section on Memory and Cognition with five new chapters, this revised second edition explores a selection of the key works on learning and teaching, chosen from the fiel...

The Growth Paradox describes the phenomenon of growing pains. When a business grows rapidly, it tends to slow itself down. How can this be prevented? Is there anything that can be done about it? Absolutely, and this book helps you with that! In eleven chapters, it explains in clear language what the most common growing pains are and how to address them. Assumptions are debunked, myths are busted, problems are explained, and solutions are provided. Every company has the potential to become a g...

Essentials of Comparative Politics is the best-selling book for the course because it provides clear, concise, and contemporary coverage of core concepts in flexible, affordable formats. The Eighth Edition goes even further to address course needs with new coverage of the methods used by comparativists to answer contemporary questions in the discipline. With new Check Your Understanding questions and Dynamic Data Figures in the Norton Illumine Ebook, in addition to InQuizitive, Norton’s ada...

Physical Management for Neurological Conditions comprehensively covers the essentials of neurorehabilitation starting with thirteen guiding principles, and a new chapter on clinical reasoning and assessment. It discusses the physical management of common neurological conditions such as stroke, traumatic brain injury, spinal cord injury, multiple sclerosis and Parkinson's followed by less common conditions such as inherited neurological conditions, motor neuron disease, polyneuropathies and mu...

Now in its sixth edition, this book provides engaging, practice-oriented case studies analyzing communication professionals’ crisis preparation and responses, illustrating key considerations for communicating with both internal and external stakeholders during and after a crisis.

This accessible and classroom-tested textbook/reference presents an introduction to the fundamentals of the interdisciplinary field of data science. The coverage spans key concepts from statistics, machine/deep learning and responsible data science, useful techniques for network analysis and natural language processing, and practical applications of data science such as recommender systems or sentiment analysis. Topics and features: Provides numerous practical case studies using real-world da...

The Information-Literate Historian: A Guide to Research for History Students is the only book specifically designed to teach today's history students how to successfully select and use sources--primary, secondary, and electronic--to carry out and present their research. Expanded and updated, the fourth edition of The Information-Literate Historian now includes expanded coverage of database searching, algorithmic searching, fake news, deep fakes, and AI, making it an indispensable reference fo...

The venerable, time-tested guide to style, usage, and grammar—an indispensable reference informing the editorial canon with sound, definitive advice. Now in its 18th edition! More than 1.75 million copies sold! Much has happened in the years since the publication of the seventeenth edition of The Chicago Manual of Style. The world has transformed, and the Manual has risen to meet the moment.

The eighteenth edition of this classic guide for writers, editors, and publishers is the most exten...