Gain insight into the key concepts, techniques and applications of marketing communications

Marketing Communications: A European Perspective, 8th Edition, by De Pelsmacker, Geuens, Van den Bergh and Roose offers a comprehensive overview of marketing communications in a European context. Balancing academic and practitioner insights, the textbook covers all instruments of the online and offline communications mix, featuring research and business case vignettes from various countries, industries...

Custom publication for Erasmus University Rotterdam, Rotterdam School of Management - Bachelor Bedrijfskunde - RSM block 5 'Verantwoord leiderschap in organisaties'

This is your complete guide to success in navigating, writing, thinking, and communicating at university. Packed with tips, diagnostic tools, guided exercises, and full text examples, it equips you to boost your grades, ace your assignments, and get the most out of your time at university.

Health Psychology takes a truly international and critical biopsychosocial approach, providing students with a holistic understanding of health behaviour, culture and change. Thoroughly updated with the latest research, this comprehensive introduction to foundational and cutting-edge topics in health psychology gives you the tools you need to critically appraise theory and research, and to apply this knowledge to real-world public health issues.

Praised for its coverage of social justice, mac...

Modern Systems Analysis and Design is your practical guide to the concepts, skills, methodologies, techniques and tools needed to develop information systems as a systems analyst. Successful completion of an introductory course in computer systems and experience designing programs in at least 1 programming language are a proper foundation for this text. Drawing on the systems development life cycle, the authors provide a conceptual and systematic framework while logically progressing through ...