Custom publication for Erasmus University Rotterdam, Rotterdam School of Management - Bachelor Bedrijfskunde - RSM block 5 'Verantwoord leiderschap in organisaties'

Suitable for undergraduate and postgraduate business management or marketing students

Guide your students through sales theory to the practical implications of selling with the support of the ideal text

Selling and Sales Management, 12th Edition, by Jobber, Lancaster and Le Meunier-FitzHugh provides an integrated and strategic approach to managing sales and customer relations in a complex, volatile and global marketplace.

Fully updated with the latest case studies, practical exercises and exa...

Horngren's Financial and Managerial Accounting, The Financial Chapters presents the core content of principles of accounting courses in a fresh format designed to help you succeed. The text's pedagogy and content use leading methods in teaching critical foundational and emerging topics in the field of accounting, all tested in class by the authors themselves.

With this in mind, the 8th Edition continues its focus on readability and student comprehension. Added emphasis on data analytics and g...

Starting Out with Python® introduces programming concepts and problem-solving skills using Tony Gaddis' accessible approach. Written for novice programmers, Gaddis uses easy-to-understand language to introduce concepts. Control structures are explained, then classes and GUI applications. Every chapter includes clear and easy-to-read code listings, practical real-world examples, focused explanations and an abundance of exercises. As you progress through the text, you'll learn to recognize how...

This is your complete guide to success in navigating, writing, thinking, and communicating at university. Packed with tips, diagnostic tools, guided exercises, and full text examples, it equips you to boost your grades, ace your assignments, and get the most out of your time at university.

Health Psychology takes a truly international and critical biopsychosocial approach, providing students with a holistic understanding of health behaviour, culture and change. Thoroughly updated with the latest research, this comprehensive introduction to foundational and cutting-edge topics in health psychology gives you the tools you need to critically appraise theory and research, and to apply this knowledge to real-world public health issues.

Praised for its coverage of social justice, mac...

Fundamentals of Corporate Finance offers a practical introduction to modern-day core finance principles. The text arms you with a problem-solving methodology, real-life financial management practices, and an overarching valuation framework that you can apply in your future career.

Updated with new data, examples and exercises, the 6th Edition gives you the opportunity to practice and apply course concepts. It also connects you to the latest financial issues and policy in today's world of busi...

Accounting Information Systems (AISs) delivers unprecedented coverage of these types of financial systems. The text examines how developments in IT affect business processes and controls, the effect of recent regulatory developments on the design and operation of AISs, and how you can use AISs to add value to an organization.

The 16th Edition covers important new IT developments in AIS, such as robotic process automation, blockchain and data analytics. Not only will you see how AIS has change...

Modern Systems Analysis and Design is your practical guide to the concepts, skills, methodologies, techniques and tools needed to develop information systems as a systems analyst. Successful completion of an introductory course in computer systems and experience designing programs in at least 1 programming language are a proper foundation for this text. Drawing on the systems development life cycle, the authors provide a conceptual and systematic framework while logically progressing through ...