For marketing courses that focus on creating a marketing plan. A step-by-step guide to creating a customized marketing plan. The Marketing Plan Handbook is the only planning handbook to guide readers, step-by-step, through the complete development of a realistic, customized marketing plan.

Improve your company's ability to avoid or manage crises Managing the Unexpected, Third Edition is a thoroughly revised text that offers an updated look at the groundbreaking ideas explored in the first and second editions.

Providing for National Security: A Comparative Analysis argues that the provision of national security has changed in the 21st century as a result of a variety of different pressures and threats. In this timely volume experts from both the academic and policy worlds present 13 different country case studies drawn from across the globe-including established and newer states, large and smaller states, those on the rise and those in apparent decline-to identify what these key players consider to...

Shows senior executives how to ensure that their companies incorporate the necessary processes, organization, and technology to accomplish strategic goals. This book shows how successful CEOs and directors shape, lead, and oversee their organizations to achieve corporate goals. It outlines the future of corporate governance.

From choosing the topic to presenting the results, the fourth edition offers a practical step-by-step guide for business students on how to conduct a successful research project.

Location-based Services (LBSs) are mobile services for providing information that has been created, compiled, selected or filtered under consideration of the users' current locations or those of other persons or mobile devices. Typical examples are restaurant finders, buddy trackers, navigation services or applications in the areas of mobile marketing and mobile gaming. The attractiveness of LBSs is due to the fact that users are not required to enter location information manually but are aut...

*Major New York Times Bestseller

*More than 2.6 million copies sold

*One of The New York Times Book Review's ten best books of the year

*Selected by The Wall Street Journal as one of the best nonfiction books of the year

*Presidential Medal of Freedom Recipient

*Daniel Kahneman's work with Amos Tversky is the subject of Michael Lewis's best-selling The Undoing Project: A Friendship That Changed Our Minds

In his mega bestseller, Thinking, Fast and Slow, Daniel Kahn...

This book explains the origins of development and underdevelopment and offers a new vision for development, demystifying the statistics that international organizations use to measure development and introducing the alternative concept of buen vivir: the state of living well.

the most comprehensive guide I have ever read for solving any conceivable trying scenario!"--Julie Jansen, bestselling author of You Want Me to Work with Who? and I Don't Know What I Want, but I Know It's Not This You can't stop office madness, but you can stop the madness from getting to you.Gossipy coworkers, unmanageable managers, and cranky clients have got you pulling your hair out and gnawing your nails down to nubs. From teammates who drop the ball on deadlines to corporate bullies who...

Designed for advanced undergraduate or first-year graduate courses in semiconductor or microelectronic fabrication, Fabrication Engineering at the Micro- and Nanoscale, Fourth Edition, covers the entire basic unit processes used to fabricate integrated circuits and other devices.