A unique introduction to the design, analysis, and presentation of scientific projects, this is an essential textbook for undergraduate majors in science and mathematics. The textbook gives an overview of the main methods used in scientific research, including hypothesis testing, the measurement of functional relationships, and observational research. It describes important features of experimental design, such as the control of errors, instrument calibration, data analysis, laboratory safety...

Acquire the key mathematical skills you need to master and succeed in Economics. Essential Mathematics for Economic Analysis, 6th edition by Sydsaeter, Hammond, Strom, and Carvajal is a global best-selling text providing an extensive introduction to all the mathematical resources you need to study economics at an intermediate level. This book has been applauded for covering a broad range of mathematical knowledge, techniques, and tools, progressing from elementary calculus to more advanced to...

With a new chapter on the environment, and extensive coverage of the coronavirus pandemic and global health, Heather McKibben continues to enliven Karen Mingst's classic, concise text. Refined and expanded InQuizitive activities help students learn, retain and apply key concepts to real-world events. Plus, new biweekly News Analysis activities help students apply the main theories of the text to contemporary real-world examples they would encounter in the media.

Statistics for Business and Economics introduces statistics in the context of contemporary business. Emphasising statistical literacy in thinking, the text applies its concepts with real data and uses technology to develop a deeper conceptual understanding. Examples, activities, and case studies foster active learning in the classroom while emphasising intuitive concepts of probability and teaching students to make informed business decisions.

The 14th Edition continues to highlight the impor...

Marketing: An Introduction shows you how creating and capturing customer value drives effective marketing strategies. The text reflects major trends and shifting forces that impact marketing in this digital age of customer value, engagement and relationships. This in turn gives you a richer understanding of basic marketing concepts, strategies and practices.

The 15th Edition features updated and deeply developed chapter-opening vignettes, Marketing at Work highlights, company cases and end-of...

For upper-level undergraduate and MBA students enrolled in an international business law course. August emphasizes the diversity and similarity of how firms are currently regulated and governed around the world.

Whether you work in a home office or abroad, business success in our ever more globalized and virtual world requires the skills to navigate through cultural differences and decode cultures foreign to your own. Renowned expert Erin Meyer is your guide through this subtle, sometimes treacherous terrain where people from starkly different backgrounds are expected to work harmoniously together.When you have Americans who precede anything negative with three nice comments French, Dutch, Israelis, ...

International law lies at the heart of our interaction with the global community. It protects rights, imposes duties, and establishes a framework for the conduct of almost every social, political, and economic activity. Vaughan Lowe explains the basic structural principles of international law, and looks at its potential and its limitations.

Written for major and advanced non-major course offerings, Nutrition, Seventh Edition provides students with a comprehensive, current, and science-based introduction to nutrition concepts, guidelines, and functions. It's student-focused approach provides information about topics and issues that concern them -- a balanced diet, nutritional supplements, weight management, exercise, and much more. Throughout each chapter readers will engage with the latest dietary guidelines, scientific evidence...

Cutting through the jargon of EU politics, the third edition of this engaging and informative textbook examines the history, institutions, processes and politics of the European Union with unprecedented clarity. The EU is a fascinating political experiment in regional integration and it has changed our understanding of Europe, how Europeans relate to one another, the role Europe plays in global politics and has even shifted our understanding of politics itself. Helping to make sense of it all...