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Studieboeken (572)
Dare to Lead
2018 || Hardcover || Brene Brown || Random House Publishing Group
#1 NEW YORK TIMES BESTSELLER • Brené Brown has taught us what it means to dare greatly, rise strong, and brave the wilderness. Now, based on new research conducted with leaders, change makers, and culture shifters, she's showing us how to put those ideas into practice so we can step up and lead.
Don't miss the hourlong Netflix special Brené Brown: The Call to Courage!
NAMED ONE OF THE BEST BOOKS OF THE YEAR BY BLOOMBERG
Leadership is not about titles, status, ...
The Root Cause Analysis Handbook / 1st Edition
A Simplified Approach to Identifying, Correcting, and Reporting Workplace Errors
1998 || Paperback || Max Ammerman || Productivity Press
The answer is root cause analysis, a process that allows you to find the cause of single events/problems in the workplace. The Root Cause Analysis Handbook presents a walkthrough example that illustrates the method and shows how to implement it.
Because poor initial problem definition can (and often does) undermine the problem-solving process, Ammerman places special emphasis on this area to build a solid foundation for effective analysis. He also provides guidance on preparing the final report.
The need for clear documentation on dealing with problems makes this book especially valuable for quality managers, engineers, safety managers, and teams implementing the ISO or QS standards. Written in a simple, user-friendly style, you will grasp the core concepts quickly and begin applying them to your wo...
How to Win Friends and Influence People
2024 || Paperback || Dale Carnegie || Simon & Schuster
Since its initial publication eighty years ago, How to Win Friends & Influence People has sold over fifteen million copies worldwide. In his book, Carnegie explains that success comes from the ability to communicate effectively with others. He provides relatable analogies and examples, and teaches you skills to make people want to be in your company, see things your way, and feel wonderful about it. For more than eighty years his advice has helped thousands of successful people in their busin...
Consumer Behavior and Culture
Consequences for Global Marketing and Advertising
2020 || Paperback || Marieke de Mooij || SAGE
Marieke de Mooij's new edition of Consumer Behavior and Culture continues to explore how cultural influences can affect consumer behavior. The author uses her own model of consumer behavior to try and answer the fundamental questions about consumption - what people buy, why they buy it and how they buy. This edition has been updated to include:An insight into the different roles of the internet and the growing influence of social mediaAn exploration of the various psychological and sociologic...
Handboek commerciële vaardigheden / Druk 2 , incl. TrainTool
De basis voor plezier en succes in het commerciële vak
2020 || Paperback || Stefan Renkema || Boom
‘Handboek commerciële vaardigheden’ behandelt alle vaardigheden die je als moderne verkoper nodig hebt. De theorie wordt ondersteund door vele voorbeelden, heldere modellen en praktische cases. Deze nieuwe editie is uitgebreid met digitale onderdelen die het voor u en uw studenten nog eenvoudiger maakt om gespreksvaardigheden te trainen en te toetsen.
Studenten krijgen bij aanschaf: een exemplaar van het boek, toegang tot de online trainingen van TrainTool en toegang tot de bijbehorende ...
Tribes
We need you to lead us
2008 || Paperback || Seth Godin || Little, Brown Book Group
n this fascinating book, Seth Godin argues that now, for the first time, everyone has an opportunity to start a movement - to bring together a tribe of like-minded people and do amazing things. There are tribes everywhere, all of them hungry for connection, meaning and change. And yet, too many people ignore the opportunity to lead, because they are "sheepwalking" their way through their lives and work, too afraid to question whether their compliance is doing them (or their company) any good.
...
Little Red Book of Selling
12.5 Principles of Sales Greatness
2022 || Hardcover || Jeffrey Gitomer || Bard Press
Until now, there has been no definitive "little red book" for the millions of sales-people across the globe. In the tradition of Harvey Penick's Little Red Book, New York Times bestseller and the best selling sports book of all time. The Little Red Book of Selling by sales master Jeffrey Gitomer fills that void with an edgy, practical, and fun resource that salespeople will love-and sales managers will buy by the case.
Salespeople hate to read. That's why The Little Red Book of Selling is sho...
Positioning: The Battle for Your Mind
The battle for your mind. How to be seen and heard in the overcrowded marketplace
2001 || Paperback || Al Ries e.a. || McGraw-Hill
Helps you deal with the problems of communicating to a skeptical, media-blitzed public. This book describes a revolutionary approach to creating a "position" in a prospective customer's mind-one that reflects a company's own strengths and weaknesses as well as those of its competitors.
Superconnector
Stop Networking and Start Building Business Relationships that Matter
2019 || Hardcover || Scott Gerber e.a. || Hachette
Superconnectors are a new category of tradespeople born out of the social media era. They are highly valuable community-builders who make things happen through their keen understanding and utilization of social capital. They don't just meet people for business-card collection's sake; they understand the power of relationship-building, problem-solve by connecting the dots at high levels, and purposefully cause different worlds and communities to interact with the intention of creating mutual v...
Marketing Communications
A Brand Narrative Approach
2021 || Paperback || Micael Dahlen e.a. || Wiley
Marketing communications has two levels: a strategic, conceptual level, and a tactical, implementation level. In Marketing Communications , authors Micael Dahlen and Fredrik Lange argue that one cannot function without the other. Strategy and concept must be implemented, and successful implementation depends on sound strategy and concept.