Thistitle is a Pearson Global Edition. The Editorial team at Pearson has workedclosely with educators around the world to include content which is especiallyrelevant to students outside the United States. For undergraduate courses in the principlesof marketing. Companies donGÇÖt make decisions.People do.

Marketing: Real People, RealChoices is the only text to introducemarketing from the perspective of real people, who make real marketingdecisions, at leading companies every day. Timely a...

A completely revised edition of a comprehensive and popular introduction to the fast moving area of forensic genetics. The text begins with key concepts needed to fully appreciate the subject and moves on to examine the latest developments in the field. Illustrated in full colour throughout, this accessible textbook includes numerous references to relevant casework. With information on the full process of DNA evidence from collection at the scene of a crime to presentation in a legal context ...

Developing Skills for the classroom and beyond: Fundamentals of Cost Accounting lets the student see the development of cost accounting tools and techniques as a natural response to decision making. Using a procedural approach, the material in the text is presented from the perspective of both the preparer of information and the user of the information. This allows both accounting majors and those students planning other careers to appreciate the issues from both sides.

Offering a comprehensive introduction to the comparison of governments and political systems, this new edition helps students to understand not just the institutions and political cultures of their own countries but also those of a wide range of democracies and authoritarian regimes from around the world. This new edition offers:-A revised structure to aid navigation and understanding-New learning features, 'Using Theory' and 'Exploring Problems', designed to help students think comparatively...

This book is an introductory text on design science, intended to support both graduate students and researchers in structuring, undertaking and presenting design science work. It builds on established design science methods as well as recent work on presenting design science studies and ethical principles for design science, and also offers novel instruments for visualizing the results, both in the form of process diagrams and through a canvas format. While the book does not presume any prior...

The Fundamentals of Biomedical Science series has been written to reflect the challenges of practicing biomedical scientists today. It draws together essential basic science, with insights into laboratory practice, to show how an understanding of the biology of disease is linked to analytical approaches that lead to diagnosis. The series reviews the full range of disciplines to which a biomedical scientist may be exposed - from microbiology, to cytopathology, totransfusion science.

The third ...

This title is a Pearson Global Edition. Theeditorial team at Pearson has worked closely with educators around the world toinclude content which is especially relevant to an international and diverseaudience. For coursesin Organic Chemistry (2 Semester) Engagestudents in complex problem solving with unparalleled pedagogy Wade & Simek's OrganicChemistry focuses students on the fundamental reasoning and principlesof organic chemistry without compromising the conceptual underpinnings andclear exp...

Communicating effectively is crucial to improving employee engagement, organizational culture, and performance. Learn how to focus your time and resources to make the most positive difference to your organization and its people. Successful Employee Communications explores how to help organizations work with purpose, be better listeners and connect with employees who have higher expectations and new ways of working.

Easy-to-follow frameworks and checklists will help you conduct an internal com...

Abdominal Ultrasound has become the core text in the UK for trainee sonographers learning to scan the abdominal area. Now fully updated to reflect the latest evidence and technology, the fourth edition provides a solid foundation to abdominal ultrasound for practitioners of all levels. This highly illustrated book covers everything from basic principles through to discussion of complex features and ultrasound findings for a large range of conditions.

It includes basic related anatomy, techniq...

Improve your understanding of the cardiopulmonary system with Essentials of Cardiopulmonary Physical Therapy, 5th Edition. Based on American Physical Therapy Association best practices, this new edition provides comprehensive coverage of anatomy, physiology, and cardiopulmonary assessment, along with new chapters on the growing topics of the management of cardiovascular disease in women and pulmonary vascular disease. Using a practical approach, expert author Ellen Hillegass also discusses pa...