Provides students with an introduction to the study of the effects of media on human emotion and behavior. Suited for media/mass communication psychology and media effects courses offered in both communication studies and psychology departments. New edition reflects the most current research and includes more coverage of the effects of technology and social media on our twenty-first century lives.

In-text pedagogy such as chapter questions is complimented by instructor and student online reso...

For courses in Organic Chemistry Engage students in complex problem solving with unparalleled pedagogy Wade & Simek's Organic Chemistry focuses students on the fundamental reasoning and principles of organic chemistry without compromising the conceptual underpinnings and clear explanations needed to prevent memorization. The authors' hallmark student-oriented approach to problem-solving directs students to the individual steps of each reaction, shows how the steps contribute to the overall re...

For more than four decades, Molecular Biology of the Cell has distilled the vast amount of scientific knowledge to illuminate basic principles, enduring concepts and cutting-edge research. The Seventh Edition has been extensively revised and updated with the latest research, and has been thoroughly vetted by experts and instructors. The classic companion text, The Problems Book, has been reimagined as the Digital Problems Book in Smartwork, an interactive digital assessment course with a wide...

GET THE MAXIMUM IMPACT WITH THE MINIMUM EFFORT. The Pyramid Principle is the international best-seller on how to think creatively, reason lucidly and produce crisp, clear, compelling business writing. Join the tens of thousands of people worldwide who have benefited from Barbara Minto's technique, to present your thinking so clearly that the ideas jump off the page and into the mind of the reader. Can your writing do without it?

Improvisation plays a key role in the toolbox of the music therapist. This guide will prove indispensable to students/teachers/therapists/musicians as a book of musical techniques and therapeutic methods. Notated examples allow readers to try out techniques as they read, with audio examples on the accompanying downloadable content.

This title is a Pearson Global Edition. Theeditorial team at Pearson has worked closely with educators around the world toinclude content which is especially relevant to an international and diverseaudience. For coursesin Organic Chemistry (2 Semester) Engagestudents in complex problem solving with unparalleled pedagogy Wade & Simek's OrganicChemistry focuses students on the fundamental reasoning and principlesof organic chemistry without compromising the conceptual underpinnings andclear exp...

Design Journeys through Complex Systems combines systemic design, leading thinking practices, and years of the combined authors’ experiences into a practitioner’s handbook for design thinking. By drawing upon the authors’ Systemic Design Toolkit, this book provides detailed knowledge of systems science, expanding upon essential systemic design texts in order to demonstrate the power of visual sensemaking.

No matter if you’re a design professional or have never come across design syste...

This text introduces students to the main issues, theories, and methods related to the study of food from a geographic perspective. Concise and accessible, it provides an overview of key issues in the study of food and illustrates them with current examples from around the world. As the first textbook on this topic, it provides students with theoretical concepts and analytical approaches grounded in the subfields of geography, showcasing the integrative nature of the discipline and its unique...

User experience (UX) design practices have seen a fundamental shift as more and more software products incorporate machine learning (ML) components and artificial intelligence (AI) algorithms at their core. This book will probe into UX design's role in making technologies inclusive and enabling user collaboration with AI. AI/ML-based systems have changed the way of traditional UX design.

Instead of programming a method to do a specific action, creators of these systems provide data and nurtur...

Through a recent series of breakthroughs, deep learning has boosted the entire field of machine learning. Now, even programmers who know close to nothing about this technology can use simple, efficient tools to implement programs capable of learning from data. This best-selling book uses concrete examples, minimal theory, and production-ready Python frameworks--scikit-learn, Keras, and TensorFlow--to help you gain an intuitive understanding of the concepts and tools for building intelligent s...