How to make customers feel good about doing what you want Learn how companies make us feel good about doing what they want. Approaching persuasive design from the dark side, this book melds psychology, marketing, and design concepts to show why we re susceptible to certain persuasive techniques. Packed with examples from every nook and cranny of the web, it provides easily digestible and applicable patterns for putting these design techniques to work.

Updated new edition of Ralph Kimball's groundbreaking book on dimensional modeling for data warehousing and business intelligence! The first edition of Ralph Kimball's The Data Warehouse Toolkit introduced the industry to dimensional modeling, and now his books are considered the most authoritative guides in this space. This new third edition is a complete library of updated dimensional modeling techniques, the most comprehensive collection ever. It covers new and enhanced star schema dimensi...

For Student Success and Career Development, or Critical Thinking courses. Written by two of the leading experts in the field, this book's approach to critical thinking is as a process for taking charge of and responsibility for one's thinking. Based in theory developed over the last 30 years, it focuses on an integrated, comprehensive concept of critical thinking that is both substantive and practical; it fosters the development of basic intellectual skills students need to think through cont...

Written for a first course in sedimentary geology or sedimentary rocks and stratigraphy (with only an introductory geology/physical geology course as a prerequisite), Prothero and Schwab shows students how sedimentary strata serves geologists as a continuous record of Earth's history. The authors' conversational style, and focus on the important concepts make the book highly accessible to an undergraduate audience.

The late 20th century saw a remarkable flourishing of philosophy in France. The work of French philosophers is wide ranging, historically informed, often reaching out beyond the boundaries of philosophy; they are public intellectuals, taken seriously as contributors to debates outside the academy. Gary Gutting tells the story of the development of a distinctively French philosophy in the last four decades of the 20th century.

His aim is to arrive at an account ofwhat it was to 'do philosophy'...

Public economics studies how government taxing and spending activities affect the economy―economic efficiency and the distribution of income and wealth. This comprehensive text on public economics covers the core topics of market failure and taxation as well as recent developments in both policy and the academic literature. It is unique not only in its broad scope but in its balance between public finance and public choice and its combination of theory and relevant empirical evidence.

The b...

WITH A FOREWORD BY AARON SAMS. If you've decided to flip your class, you probably have new questions: How do I do this? What will it look like? What will students do in class? How will I create learning experiences for students outside of class? What have other teachers done?

Flipping 2.0: Practical Strategies for Flipping Your Class seeks to answer your questions. And it opens the dialogue for us to continue to learn together.

In this book, you will follow practicing classroom teachers as th...

This is a thoroughly updated and revised edition of a popular classic of modern anthropology. The authors provide summaries of 'Enlightenment', 'Romantic' and 'Victorian' anthropology, from the cultural theories of Morgan and Taylor to the often neglected contributions of German scholars. The ambiguous relationship between anthropology and national cultures is also considered.

The book provides an unparalleled account of theoretical developments in anthropology from the 1920s to the present, ...

Grammar in Use is the world's best-selling grammar series for learners of English. Advanced Grammar in Use with Answers, authored by Martin Hewings, is the first choice for advanced (C1-C2) learners of English. It is a self-study book with clear explanations and practice exercises, and has helped millions of learners improve their English communication skills.

It is also trusted by teachers and can be used as a supplementary text in classrooms, or to support preparation for Cambridge Advanced...

For computer-security courses that are taught at the undergraduate level and that have as their sole prerequisites an introductory computer science sequence (e.g., CS 1/CS 2). A new Computer Security textbook for a new generation of IT professionals. Unlike most other computer security textbooks available today, Introduction to Computer Security, 1e does NOT focus on the mathematical and computational foundations of security, and it does not assume an extensive background in computer science.

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