Get a solid grasp of the methods, processes, and issues surrounding marketing communications and develop your career with an industry-leading text that blends theory with contemporary marketing practice. Marketing Communications, 9th edition by Fill and Turnbull is the leading text that introduces you to the key topics of the subject. Ideal for undergraduate and postgraduate students in Marketing and related fields, this textbook guides you through the processes and actions of engaging audien...

Multinational Business Finance trains the leaders of tomorrow's multinational enterprises to recognize and capitalize on the unique characteristics of global markets. Because the job of a manager is to make financial decisions that increase a firm's value, the authors have embedded real-world mini-cases throughout, applying chapter concepts to the types of situations managers of real multinational firms encounter. The 16th Edition attempts to capture the rapid evolution of our global marketpl...

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College Physics for the AP® Physics 1 & 2 Courses integrates AP® skill-building and exam prep into a comprehensive college-level textbook, providing students and teachers with the resources they need to be successful in AP® Physics 1 and AP® Physics 2. You’ll find AP® Exam Tips, AP® practice problems, and complete AP® Practice Exams, with each section of the textbook offering a unique skill-building appro...

Understand what metacognition is and how you can apply it to your secondary school teaching to support deep and effective learning in your classroom.

This book provides teachers with support, guidance, background theory, examples and practical advice for the teaching of writing at greater depth.

Mapped to the 2018 NMC Standards and updated to include more assessment tools including the ABCDE approach and Sepsis 6, this bestselling textbook develops students' skills and confidence in all aspects of assessment and care planning.

Practical Pharmaceutics contains essential knowledge on the preparation, quality control, logistics, dispensing and use of medicines. It features chapters written by experienced pharmacists and scientists working in hospitals, academia and industry throughout Europe, including practical examples as well as information on current GMP and GMP-based guidelines and EU-legislation. In this second edition all chapters have been updated with numerous new as well as didactically revised illustrations...

Operations Management: Sustainability and Supply Chain Management presents a broad introduction to the field of operations in a practical and application-oriented manner. Through detailed behind-the-scenes perspectives on the production of goods and services-from music concerts to e-commerce package delivery, manufacturing an aircraft to 3D printed stakes-this text offers an inside view that helps students gain a true understanding of how operations work within an organization. This 14th Edit...

For undergraduate and graduate principles of management and management skills courses Skills development for tomorrow's managers Whetten's Developing Management Skills has become the standard text in learning hands-on management. Designed for students of all skill levels and learning styles, the text allows students to apply knowledge to real-world situations, connect concepts to their own lives, and experience management theory in a tactile and engaging way. Updated for tomorrow's managers, ...

Qualitative Research in Nursing and Healthcare Discover how to conduct qualitative nursing research with confidence Co-authored by experienced researchers, Qualitative Research in Nursing and Healthcare offers practical and applied examples for those who carry out qualitative research in the healthcare arena. With clear explanations of abstract ideas and practical procedures, this updated edition incorporates recent examples in nursing research and developments in the qualitative field, provi...