Praise for Marketing 6.0 "Immersive marketing is intended to transport the customer into a story until she is convinced that she is there herself. In the process, real and illusory stimuli mix to form a new kind of perceived reality. This book guides us into this futuristic marketing world. Truly enlightening and thought-provoking."

--HERMANN SIMON, Founder and Chairman, Simon-Kucher "Virtual, immersive worlds are rising fast. Old models won't work in these new realities. Marketing 6.0...

DER NEUE "EWIGE BRUNNEN": 1.200 GEDICHTE ZU ALLEN LEBENSLAGEN

Die Gedichtsammlung "Der ewige Brunnen" ist seit vielen Jahrzehnten ein Klassiker. Millionen von Leserinnen und Lesern haben hier die Welt der deutschen Lyrik entdeckt und erkundet. In diesem schier unerschöpflichen Lesebuch spiegeln sich die Lebenserfahrungen von Jahrhunderten. Jetzt erscheint es in einer Neuausgabe, in der Dirk von Petersdorff berühmte und kanonische Gedichte mit frischen Stimmen aus der Vergangenhei...

Written for fellows, practicing nephrologists, and internists who treat patients with disorders affecting the renal system, Comprehensive Clinical Nephrology, 7th Edition, offers a practical approach to this complex field, supported by underlying scientific facts and pathophysiology. World leaders in nephrology provide current information on clinical procedures and conditions, covering everything from fluid and electrolyte disorders to hypertension, diabetes, dialysis, transplantation, and mo...

Gain a solid understanding of what is arguably the most critical and complex component of global supply chains with Novack/Gibson/Suzuki's TRANSPORTATION: A GLOBAL SUPPLY CHAIN PERSPECTIVE, 10E. You learn the fundamental role and importance of transportation in companies and society as you study the current complex environment of transportation service. The authors introduce the role of transportation in supply chains and provide an overview of the operating and service characteristics, cost ...

This second edition handbook provides a retrospective and prospective overview of the state of knowledge on leadership as a multidisciplinary field, and utilises an innovative structure to create synergies between different leadership schools.

A student-friendly resource on stuttering and related fluency disorders by a who's who of global experts

Stuttering and Related Disorders of Fluency, Fourth Edition honors the philosophy that discoveries of the past are the bedrock of the present and the inspiration for future explorations-in this context-the nature and treatment of stuttering. Initially developed over 30 years ago, the first two editions were edited by the late Richard F. Curlee and the third edition was co-edited by Richard...

Artificial Intelligence (AI) can benefit our society and economy, but also brings with it new challenges and raises legal and ethical questions. According to the author of this comprehensive analysis, it is imperative to ensure that AI is developed and applied in an appropriate legal and regulatory framework that promotes innovation and investment and, at the same time, addresses the risks associated with certain uses of AI-related technologies.

Essential to understanding the relationship bet...

This Handbook focusses on the foundational principles, methods and underlying systems in cognitive and systems neuroscience, as well as examining cutting-edge methodological advances and innovations.

This Handbook presents a global study of current practice in online teaching and learning in higher education, exploring online course delivery, pedagogical approaches to online teaching, educational tools and more.