In 100 Things Every Designer Needs to Know About People, 2nd Edition, Dr. Susan Weinschenk shows design and web professionals how to apply the latest research in cognitive, perceptual, and social psychology to create more effective web sites and apps.

Success in today's globalized business environment requires deep knowledge of varied areas, and the willingness to engage in commerce not just across geographic areas, but cross-culturally and environmentally as well. Doing Business in Latin America offers an in-depth look at a complex region, integrating practitioners' and scholars' ideas to examine business conducted in Latin America through the lens of international business and globalization. The book introduces, discusses, and explains i...

For junior- to graduate-level courses in computer graphics.Assuming no background in computer graphics, this junior- to graduate-level textbook presents basic principles for the design, use, and understanding of computer graphics systems and applications. The authors, authorities in their field, offer an integrated approach to two-dimensional and three-dimensional graphics topics. A comprehensive explanation of the popular OpenGL programming package, along with C++ programming examples ill...

If you are studying the biomolecular sciences - including biochemistry, biomedical sciences, biotechnology, genetics, microbiology and molecular biology - then this book will be an indispensable companion throughout the whole of your degree programme. It provides effective explanation and support for the development of a wide range of laboratory and data analysis skills that you will use time and again during the practical aspects of your studies. This book also gives you a solid grounding...

In an uncertain economic environment with fast-paced changing cultures and contexts, today’s organizations can seem a tricky and complex world to understand. The Business Environment – A Global Perspective endows students with a toolset for identifying, analysing and planning for external (PESTLE) and internal factors in business strategy. This book is about all of us and the world we and businesses live in, because organizations do not exist in a vacuum.

Now in its eighth editi...

As the market-leading text for Management Control and performance measurement, this book will give you a thorough understanding of core concepts and key topics. Including a wide range of international case studies and real life examples means this is the ideal guide for understanding complex topics and bringing this subject to life.

Learn and develop skills involving strategic global marketing decision-making Global Marketing, 8th Edition, by Hollensen continues to be the most up-to-date and comprehensive text of its kind, with cutting-edge case studies and a focus on the impact of new technologies and perspectives on international marketing. For nearly twenty years this title has been the definitive, truly international guide to marketing. During that time, borders have become ever more transient and this book more c...

Help your students cultivate the skills for successful business managementEssentials of Entrepreneurship and Small Business Management, 9th edition, teaches your students how to launch and successfully manage a small business.Packed with learning features, this book is perfect for courses on small business management.Also available with MyLabTM.

This print textbook is available for students to rent for their classes. The Pearson print rental program provides students with affordable access to learning materials, so they come to class ready to succeed.

For project management courses. Project management fundamentals with broad applicationsIn its 5th Edition, Project Management: Achieving Competitive Advantage takes a contemporary, decisive, and business-oriented approach to teaching and learning project management. To promote...

Understand basics and develop expertise to think and behave like a managerExploring Strategy, 12th Edition, by Whittington, Angwin, Regner, Johnson and Scholes has long been the essential introduction to strategy for the managers of today and tomorrow and has sold over one million copies worldwide. From entrepreneurial start-ups to multinationals, charities to government agencies, this book raises the big questions about organisations - how they prosper, how they grow, how they innovate an...