This print textbook is available for you to rent for your classes. The Pearson print rental program provides you with affordable access to learning materials, so you go to class ready to succeed. C How to Program is a user-friendly, code-intensive introduction to C programming with case studies introducing applications and system programming.

Like other texts of the Deitels' How to Program series, the book's modular presentation serves as a detailed beginner source of information for college ...

For courses in English Composition. The platinum standard of handbooks - unmatched in accuracy, currency, and reliability The Little, Brown Handbook is an essential reference tool designed to help readers find the answers they need quickly and easily. While keeping pace with rapid changes in writing and its teaching, this meticulous handbook combines comprehensive research and documentation with grammar coverage that is second to none.

Incorporating detailed discussions of critical reading, m...

Master the key marketing challenges and see how you can develop meaningful connections with your customers.

Principles of Marketing, global edition, 19th edition by Kotler and Armstrong shows you how to create vibrant, interactive communities of consumers in today's fast-changing, increasingly digital and social marketplace.

Ideal for students who study marketing courses, this textbook offers a comprehensive overview of the fundamental principles of marketing within an innovative customer-val...

For International Business courses. Successfully prepare students for the international marketplace. International Business illustrates how successful managers must function in a competitive world.

Packed with current examples that reflect the vibrancy of the international business field, this student-friendly text offers a managerial approach that keeps an emphasis on skills development, emerging markets and geographical literacy. MyManagementLab for International Business is a total learnin...

For undergraduate and graduate courses in organisational behaviour and human resources. An applied approach to developing and practicing interpersonal skills. By developing and practicing the material in Training in Interpersonal Skills, students can learn how to build productive relationships for any situation.

This text also helps students master the skills necessary for personal and organisational effectiveness such as self-management, communication, teaming, and problem solving. The sixth...

For marketing courses that focus on creating a marketing plan. A step-by-step guide to creating a customized marketing plan. The Marketing Plan Handbook is the only planning handbook to guide readers, step-by-step, through the complete development of a realistic, customized marketing plan.

For a two-semester or three-semester course in Calculus for Life Sciences. Calculus for Biology and Medicine, Third Edition, addresses the needs of students in the biological sciences by showing them how to use calculus to analyze natural phenomena-without compromising the rigorous presentation of the mathematics. While the table of contents aligns well with a traditional calculus text, all the concepts are presented through biological and medical applications.

The text provides students with...

Written by celebrated scholar Joseph Nye and new co-author David Welch, Understanding Global Conflict and Cooperation is a concise and penetrating introduction to world politics in an era of complex interdependence. This text employs lessons from theory and history to examine conflict and cooperating among global actors and thus to provide readers with a durable analytical framework. From twentieth and twenty-first century wars to global finance and global governance, Understanding Global Con...

For Database Systems and Database Design and Application courses offered at the junior, senior and graduate levels in Computer Science departments. Written by well-known computer scientists, this introduction to database systems offers a comprehensive approach, focusing on database design, database use, and implementation of database applications and database management systems. The first half of the book provides in-depth coverage of databases from the point of view of the database designer,...

With its modern chapter organization and new "Focus on Genomics" boxes, iGenetics: A Molecular Approach reflects the increasing molecular emphasis in today's experimental study of genes while helping students develop problem-solving skills and an appreciation for classic experiments. Although molecular topics are presented first, instructors can assign the chapters in any sequence. Pedagogical features such as chapter-opening "Key Questions" and strategically placed "Keynotes" help students t...