Suitable for undergraduate students studying Marketing Research. Marketing Research provides a step-by-step treatment of the major choices facing Marketing researchers when using SPSS. Although they may have an understanding of how SPSS works, they may not understand the statistics behind the method.

This book bridges the gap. A top author team offer a concise approach to analysing quantitative marketing research data in pracice.

Financial measures are critical for business success and if you're a manager, for your career. That may scare some people. But here's the good news: there is a relatively small number of essential management ratios with which you can measure any aspect of business performance you need to. If you can master these, you will have a firm grip of business finance and need never be put off by the numbers again. Key Management Ratios cuts straight to the measures that matter. It shows you what they...

The fourth edition of this highly regarded and successful text continues to provide a clear and accessible introduction to the world of GIS for students and professionals. Focusing on the practical applications of GIS, this book features a wealth of multi-disciplinary case studies and examples of GIS in practice, demonstrating how it is used worldwide and within a variety of different industries.

The new edition has been substantially revised and updated to include coverage of the latest adva...

An essential text for HND and first year Hospitality Management degree students which examines the relevance and applications of general management theory and principles to hospitality organisations. Using contemporary material and case studies the book indicates ways in which performance may be improved through better use of human resources. Rigorous academic theory is related to hospitality practice, based on the author's great knowledge of the hospitality industry.

The text takes a vocatio...

Leadership isn't complicated keep it simple and make it count. This new edition of Steve Radcliffe's uniquely powerful, successful and practical framework will show you how to develop faster as a more confident and capable leader. This compact, instantly-applicable guide to developing leadership skills contains practical insights, straightforward actions and plain guidelines to accelerate your growth as a leader.

The framework is derived from expert coach Steve Radcliffe's work with real lead...

Quite simply, test-driven development is meant to eliminate fear in application development. While some fear is healthy (often viewed as a conscience that tells programmers to be careful! ), the author believes that byproducts of fear include tentative, grumpy, and uncommunicative programmers who are unable to absorb constructive criticism. When programming teams buy into TDD, they immediately see positive results. They eliminate the fear involved in their jobs, and are better equipped to tac...

Organized around 55 specific guidelines, each of which describes a way to write better C++, this book reflects on modern design considerations, including exceptions, design patterns, and multithreading. It also provides guidance on the design of effective classes, functions, templates, and inheritance hierarchies.

"Every C++ professional needs a copy of Effective C++. It is an absolute must-read for anyone thinking of doing serious C++ development. If you've never read Effective C++ and you t...

Are you looking for a deeper understanding of the Java (TM) programming language so that you can write code that is clearer, more correct, more robust, and more reusable? Look no further! Effective Java (TM), Second Edition, brings together seventy-eight indispensable programmer's rules of thumb: working, best-practice solutions for the programming challenges you encounter every day. This highly anticipated new edition of the classic, Jolt Award-winning work has been thoroughly updated to cov...

OpenGL (R): A Primer is a concise presentation of fundamental OpenGL, providing readers with a succinct introduction to essential OpenGL commands as well as detailed listings of OpenGL functions and parameters. Angel uses a top-down philosophy to teach computer graphics based on the idea that students learn modern computer graphics best if they can start programming significant applications as soon as possible. The book makes it easy for students to find functions and their descriptions, and ...

From the moment it was published almost ten years ago, Elements of User Experience became a vital reference for web and interaction designers the world over, and has come to define the core principles of the practice. Now, in this updated, expanded, and full-color new edition, Jesse James Garrett has refined his thinking about the Web, going beyond the desktop to include information that also applies to the sudden proliferation of mobile devices and applications.

Successful interaction design...