Now in its fourth edition, Fundamentals of Corporate Finance continues to use its engaging, accessible narrative to give students an introductory overview of the key concepts in modern corporate finance, and the strategies used by firms in this continually changing field. The author uses years of expertise to guide readers through a framework of corporate finance, providing readers with a solid foundation of knowledge. With integrated theories and real-world European examples, the new edition...

The landmark tenth edition of McGraw-Hill's leading textbook, Principles and Practice of Marketing provides a contemporary introduction to marketing, covering all the theoretical principles, frameworks and concepts that form the backbone of marketing education, and looking at how they apply in modern business practice. Find out:- The role of AI in Fashion Retailing to enhance the customer experience. - How Dr.

Martens have been engaging consumers for more than half a century. - McDonald's pla...

The iconic motorcycle brand is synonymous with myth, adventure and excitement, and its story is no different. A compact exploration of the legendary motorcycle manufacturer.

This book is for executives, practitioners, and project managers who are tasked with the movement of data from old systems to a new repository. It is designed as a practical guide and uses a series of steps developed in real-life situations that will get you from an empty new system to one that is populated, working and backed by the user population. This new edition is updated to take account of changes in technology and the maturing of the market for data migration services, with two brand ...

From Silicon Valley to the streets of Beijing, this is a book about a revolution in the making, a story of human invention, and a guide to the future.

Stop Waiting, Start Investing is a timeless guide to help you build long term wealth using the stock market with only 10 minutes of work.

A former FBI hostage negotiator offers a new, field-tested approach to negotiating - effective in any situation. After a stint policing the rough streets of Kansas City, Missouri, Chris Voss joined the FBI, where his career as a kidnapping negotiator brought him face-to-face with bank robbers, gang leaders and terrorists.

Guiding students through the process of writing both traditional and systematic literature reviews, this book tackles an area that is an integral part of doing research, yet is often overlooked by other methods texts.

The Second Edition of this esteemed text explores leadership from the head to the toe of an organization - whether that leadership is traditional or virtual, and whether the organization is corporate or non-profit.