Business Analytics: Solving Business Problems with R offers a practical, hands-on introduction to analytical methods, including machine learning in real-world business scenarios. Connecting business decisions and analytical methods across multiple fields, this book guides readers through a wide range of business problems and their fitting analytical solutions, offering examples and implementation using R.

Based on a 12-week Mini MBA program taught to professionals at global Fortune 500 companies, this is a practical and inspiring guide to management education for all managers and aspiring business leaders.

Winner, 2020 Outstanding Book Award, given by the International Communication AssociationHonorable Mention, 2020 Nancy Baym Book Award, given by the Association of Internet ResearchersHow the transformation of social media platforms and user-experience have redefined the entertainment industryIn a little over a decade, competing social media platforms, including YouTube, Facebook, Twitter, Instagram, and Snapchat, have given rise to a new creative industry: social media entertainment. Operati...

Developing Study and Work Skills is the first text to unite the fragmented study skills/work skills/personal development skills market by focusing on the key basic skills that students need in order to make them practically as well as academically prepared for the world of work. Chapters take students through the core personal, interpersonal, written, verbal, technical and numerical skills that HE courses and employers are looking for. This book is the first text to integrate study and manage...

Considering strategy as something an organization has and which its members do, the new 2nd edition deals with a selection of topics that have been central in recent academic debates in the strategy-as-practice area.

Offers managers and professionals the fundamental information they need to stay competitive in a fast-moving world.

Since its initial publication eighty years ago, How to Win Friends & Influence People has sold over fifteen million copies worldwide. In his book, Carnegie explains that success comes from the ability to communicate effectively with others. He provides relatable analogies and examples, and teaches you skills to make people want to be in your company, see things your way, and feel wonderful about it. For more than eighty years his advice has helped thousands of successful people in their busin...

A book about how deadlines make us more focused, productive and creative, based on the author's own experiences in high-stakes work environments

Debunks and uncovers a number of enduring myths about famous theorists such as Adam Smith and Abraham Maslow in an informal, conversational and often humorous way.