Advertising Media Planning blends the latest methods for digital communication and an understanding of the global landscape with the best practices of the functional areas of media planning. Taking a unique brand communication approach from an agency perspective, the textbook is organized into four key parts, walking the student through the foundations of brand communication, communication planning, the different media channels available, and the process of preparing, presenting, and evaluati...

This book provides step-by-step guidance for developing high-quality infographics. Practical in its approach, 10 Steps to Creating an Infographic: A Practical Guide for Non-designers outlines a user-friendly process for developing infographics with a clearly defined purpose and powerful message.

Simple behaviours that unclutter your mind and help you realise your true potential Awaken your passion and tap into your inner greatness as you remove the metaphorical clutter from your life with Simple Thinking.

Unlock your full potential and uncover new innovative skills through this comprehensive and engaging guide to leadership success.

Learn how to make your business more sustainable while not sacrificing growth, profits and innovation.

Discover the rivalries, conflicts and success stories from the fascinating world of fintech, from cryptocurrencies and NFTs to the rise of digital banking.

Unlock your leadership potential by acquiring the seven key mindsets that lead to leadership success.

An entertaining collection of biographical portraits of history's most influential and inspiring economists - from Aristotle to Keynes, and Karl Marx to Friedrich Hayek - and what they can teach us about the world today.

We all live in the economy, whether we know it or not. The current cost-of-living crisis is an economic problem. Brexit might be a political project, but it has already changed how much money we have to spend and which products we can buy. Climate change may seem to be an eco...

LEARN FROM THE MASTER OF SALES AND PERSUASION. At last Jordan Belfort - The Wolf of Wall Street - reveals how to use the Straight Line System - the proven technique for generating wealth which turned Wall Street upside down.

Business Analysis and Valuation: IFRS edition uses a wide range of contemporary cases to illustrate the use of financial statement data in various valuation tasks.Centred around the IFRS Standards, this text demonstrates how to get the most information out of IFRS based financial statements. The focus is not only on building a solid understanding of the latest theoretical approaches but also placing students in a confident position to apply these.