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Digital Marketing / 8th edition (e-book)
2022 || E-book via Bookshelf || Dave Chaffey e.a. || Pearson
I have used this book in all its editions since first publication with my undergraduate and postgraduate students. It is a core text for all the students, because it provides the detail they require at an academic level. Importantly it is a book for the practitioner to use too - which is why we use it on our postgraduate practitioner programmes.
We make a copy available to every student in the University. No other text comes close and literally thousands of our graduates have benefitted from ...
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Entrepreneurship: Successfully Launching New Ventures, Updated 6th Global Edition
2021 || Paperback || Bruce Barringer e.a. || Pearson
This title is a Pearson Global Edition. The Editorial team at Pearson has workedclosely with educators around the world to include content which is especiallyrelevant to students outside the United States. DIGITAL UPDATE available for Spring 2021 classes For courses in entrepreneurship. Learn about the entrepreneurial process through real-worldexamples
Entrepreneurship: Successfully Launching New Ventures exploresthe allure of entrepreneurship, teaching students how to successfully l...
International Business / 17th Global Edition (e-book)
2021 || E-book via Bookshelf || John Daniels e.a. || Pearson
Enhance your students' understanding of international business markets. International Business: Environments and Operations, 17th Edition, develops critical thinking skills by balancing classroom theory with practice. With contemporary examples, scenarios, and cases, this bestselling guide will give your students the necessary tools for success.
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Horngren's Financial & Managerial Accounting, The Managerial Chapters / 7th Global edition
2021 || Paperback || Tracie Miller-Nobles e.a. || Pearson
For courses in financial and managerial accounting. Horngren's Financial and Managerial Accounting, The Managerial Chapters presents the core content of principles of accounting courses in a fresh format designed to help today's learners succeed. As teachers first, the author team knows the importance of delivering a student experience free of obstacles.
Their pedagogy and content uses leading methods in teaching students critical foundational and emerging topics (e.g., data analytics and emp...
Organizational Behaviour / 11th edition
2023 || Paperback || David Buchanan e.a. || Pearson
Develop a critical understanding of organizational behaviour Ranked as one of the top 10 most influential texts in business and management in the world According to the Financial Times' Teaching Power Rankings 2021 (research by Open Syllabus) Organizational Behaviour, 11th Edition, by Buchanan and Huczynski offers a comprehensive introduction to the subject. This market-leading textbook blends social science principles with critical thinking tools, drawing clear connections between theory and...
The Rules of Wealth:
A Personal Code for Prosperity and Plenty
2023 || Paperback || Richard Templar || Pearson
A personal code for prosperity and plenty.
Some people seem to find money so easy. Easy to make, easy to hold on to, and easy to grow. The rest of us just find it easy to spend.
Is it all luck, or is there something rich people know or do that we don't? Is it something we could all learn? The answer is a resounding yes. They know The Rules of Wealth. The Rules of Wealth are the guiding principles that will help you generate more money, handle it more wisely, grow it more effectively, and use ...
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Financial Markets and Institutions, Global Edition / 10th edition
2023 || Paperback || Frederic Mishkin e.a. || Pearson
Financial Markets and Institutions takes a practical approach to the changing landscape of financial markets and institutions. The text uses core principles to introduce topics, then examines these models via real-world scenarios. Empirical applications of themes help you develop essential critical-thinking and problem-solving skills.
The 10th Edition reflects major changes in the aftermath of the global financial and Covid crises. With timely new sections, cases and boxes, you'll have the la...
Innovation Management and New Product Development / 7th edition
2020 || Paperback || Paul Trott || Pearson || ook als eBook
Explore key concepts of managing innovation and engage with latest developments in the field Innovation Management and New Product Development, 7th Edition, by Trott is an established textbook on innovation management, management of technology, new product development and entrepreneurship. It provides an evidence-based approach to managing innovation in a wide range of contexts, including manufacturing, services, small to large organisations and the private and public sectors. The book keeps ...
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Work Psychology / 7th edition
Understanding Human Behaviour in the Workplace
2022 || Paperback || John Arnold e.a. || Pearson || ook als eBook
For undergraduate students in business, management and psychology, as well as those studying for professional qualifications. Gain a clear and authoritative introduction to human behaviour in the workplace Work Psychology: Understanding Human Behaviour in the Workplace, 7th edition, by Arnold, Coyne, Randall and Pattterson is an accessible and fascinating examination of human behaviour in today's workplace, written by authors who are all experts in their fields. Substantially updated with new...
International Business (e-book)
2020 || E-book via Bookshelf || Simon Collinson e.a. || Pearson
For undergraduate and postgraduate students taking modules in international business, international strategy and global business practice. Explore and understand international business through practical, theory and analytical frameworks International Business, 8th Edition, by Collinson, Narula and Rugman presents data and evidence to assist you to map trends, make predictions and take on the role of decision makers in business and governments, in order to enable you to lead organizations w...